Achieving success as an immigrant founder goes far beyond a viable commercial concept. Growing and scaling a venture demands the establishment of long-lasting relationships. This is where the crucial role of cultural comprehension becomes visible.

In today’s interconnected world, immigrant entrepreneurs are a driving force behind innovation and economic growth. They bring fresh perspectives, resilience, and unique problem-solving skills to their host countries. However, one of the key challenges they face is understanding and navigating cultural differences in business. Cultural comprehension is not just about language proficiency or social etiquette; it plays a critical role in business success, shaping everything from communication and networking to customer relations and leadership styles.
Understanding Business Norms

Every country has distinct business practices, shaped by its history, values, and social structures. For instance, in the UK and the US, business transactions often prioritize directness and efficiency, whereas in Japan or the Middle East, building trust through personal relationships is essential before any business deal can be finalized. Immigrant founders who recognize and adapt to these cultural differences are more likely to form strong professional relationships and gain credibility in their industry.

Effective communication and networking

Cultural comprehension enhances an entrepreneur’s ability to communicate effectively with stakeholders, investors, employees, and customers. It involves understanding both verbal and non-verbal cues, adapting to different communication styles, and being mindful of cultural sensitivities. In Western cultures, for instance, open and assertive communication is often encouraged. In contrast, in Asian cultures, indirect communication and deference to hierarchy are more common. Misunderstandings can lead to missed opportunities. However, with cultural awareness, founders can build meaningful connections and establish trust with key partners.

Adapting leadership styles

Leadership expectations vary across cultures. In some countries, a hierarchical leadership style is respected, whereas in others, a collaborative and egalitarian approach is preferred. Immigrant founders must assess and adapt their leadership strategies to ensure they align with the work culture of their new environment. Understanding cultural perspectives on decision-making, conflict resolution, and employee motivation can help them lead diverse teams more effectively and create a positive workplace culture.

Navigating legal and ethical frameworks

Different cultures have varying interpretations of ethical business practices and regulatory requirements. Issues such as contracts, negotiation tactics, and labour laws can differ significantly from a founder’s country of origin. For instance, while handshake agreements might be acceptable in some cultures, written contracts are the standard in many Western business environments. A strong grasp of local business laws, ethics, and regulations prevents legal complications and helps establish a business’s credibility.

Marketing and customer engagement

Consumer preferences and expectations are deeply rooted in culture. What appeals to customers in one country may not resonate with those in another. Successful immigrant entrepreneurs invest time in market research to understand local consumer behaviour, brand perceptions, and marketing strategies. Cultural comprehension allows them to craft messages that resonate with their target audience. Meanwhile, they will avoid marketing missteps that could alienate potential customers.

For immigrant founders, cultural comprehension is not just an asset—it is a necessity for success. Embracing cultural differences, adapting business strategies, and continuously learning about the local business environment can significantly enhance their ability to thrive. With the right approach, immigrant entrepreneurs can leverage cultural diversity to build stronger businesses, bridge gaps between markets, and create lasting economic and social impact.

How I Can Help?

I moved to the UK alone at the age of 17 from my native Iran. At 22, I launched my first start-up in the property technology (Proptech) sector, I scaled to 30+ cities and gained UK citizenship by virtue of my entrepreneurial activities.

Working with me involves personal and tailored consulting. I help founders through transferring the cultural dynamics that I have grasped through my experience as a former immigrant founders and consultant working with the latter.

About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business under the endorsement of Newcastle University. I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) and British citizenship. I now help other entrepreneurs, such as myself, with their businesses.