Immigration law marketing can be complex, given the common practice areas as well as the diverse audience range that it targets. In this article, I will share 3 tips that help immigration law marketers build solid marketing campaigns. 

Immigration law, in contrast to certain other legal areas, changes on a rapid scale. This can be challenging for immigration professionals and lawyers within the compounds of their work, let alone their marketing. 

In addition, the mere fact that there are thousands of firms advertising the same services for the same legal framework is a marketing challenge. 

As an example, let’s consider the simple example below in the area of legal SEO:

The UK launches a new visa stream (for example: “Startup Visa”). Shortly after, there are 1000s of firms seeking to dominate the Google search space for this specific keyword.

Moreover, the audience that immigration law marketing targets are global, based overseas and culturally and linguistically diverse. 

These are among the challenges that are unique to immigration law marketing. However, don’t despair. Implement the 3 tips below to ace your legal marketing. 

1. Create unique content 

Yes, generic. However, this is often neglected by immigration law marketers. Whilst it is essential to create content that is centred around the key visa themes, you must go beyond this. 

By unique content, I am referring to content that is unique to a particular audience segment/niche. For example, your firm may primarily deal with asylum cases from clients in conflict-ridden countries. 

You will then cater your content to:

  1. Beyond immigration law 
  2. Highlight the challenges that are unique to asylum seekers 

2. Collaborate with other industry stakeholders 

Migrants’ needs may go beyond legal assistance. As such, there are external companies and services designed for them. 

Your firm can collaborate in areas such as content creation, PR, and communications with other relevant parties for mutually beneficial brand promotion. 

3. Create (more) videos 

Most agree that a real person behind a company is likely to build more trust than just written content. 

Focus on creating videos incorporating the above tips and watching your leads grow.

If you’re camera-shy, or simply cannot create videos for whatever reason, some tools will generate videos with people. 

These 3 tips will help you improve your immigration law marketing campaigns. 

Need help with legal marketing?

I offer tailored marketing consulting and writing services for immigration law professionals. 

About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I grew my business to over 30 UK cities, and a team of four prior to 2020. Currently, I specialize in early ventures, business immigration and online communications.