Category Archives: Marketing

Immigration Law Marketing | 3 Tips for Immigration Professionals & Firms

Immigration law marketing can be complex, given the common practice areas as well as the diverse audience range that it targets. In this article, I will share 3 tips that help immigration law marketers build solid marketing campaigns.  Immigration law, in contrast to certain other legal areas, changes on a rapid scale. This can be…

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6 useful AI tools for founders & businesses

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AI tools are revolutionising the world of work for founders and businesses. From customer service to content creation, AI-powered tools have simplified many of the old processes. In this article, I will highlight 6 AI tools that are super useful for founders and businesses.  As a founder or a business, you must use your time…

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Why SEO is more than just a marketing strategy?

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The consensus around SEO is viewing it as another marketing tool and strategy. However, this view is thoroughly incorrect; SEO’s function and impact go far beyond mere marketing.  Okay so before I explain the vast functions of SEO, let’s go over what is and entails.  What is SEO? Search Engine Optimization (SEO) is the process…

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The amazing power of inbound marketing

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Inbound marketing is extremely underrated, especially when it comes to larger organizations. The reasoning behind this is clear: we live in an impatient business world, and inbound marketing is a long-term strategy. In this article, I wish to briefly highlight what inbound marketing is. I will then proceed to explain why it is not optional…

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8 skills that will help you succeed in business and employment

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The business and employment skills landscape is constantly evolving. Therefore, it’s crucial to keep on top of your game and ensure you develop the right skills to succeed in business or employment, regardless of being an entrepreneur or employee.  You have probably wondered what skills makes people successful in business and employment. And there is…

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3 things to consider when hiring SEO copywriters

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You’ve decided to look into hiring SEO copywriters. The word “saturated” would perhaps be an understatement to describe this sector. Hence, finding the best SEO copywriter(s) can be challenging.  SEO is crucial if your business has a digital presence, which it most likely does. The obvious reason is that online searching, particularly Google, is where…

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Pros and Cons of WordPress

WordPress is a popular content management system (CMS) used by millions of people around the world. It’s a great platform for building websites and blogs, but it’s not without its drawbacks. In this blog post, we will explore the pros and cons of WordPress. We’ll discuss everything from its ease of use to its security…

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4 Free SEO Keyword Research Tools

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Free SEO keyword research tools can be very helpful for new founders or small businesses with limited budgets. Keyword research enables you to understand what your customers are searching for online. Therefore, it’s a tool to also understand what search terms people use to discover products, services or information.  In this article, I want to…

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Free Courses For New Founders

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In this day and age, free courses for new founders can be super helpful. Starting a new business comes with many challenges and budget is usually the biggest.  Therefore, in this article I will share a list of free courses for new founders as a starting point for your entrepreneurship journey. Of course, it must…

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5 Things to Consider When Choosing a Business Name

Choosing the right business name is a tricky task. The bad news is that it’s becoming increasingly difficult to choose one these days as well. But not all hope is lost. In this short article I will highlight five key things to consider when choosing a business name. Hopefully these will put you in the…

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