Category Archives: Marketing

Immigration Law Marketing | 3 Tips for Immigration Professionals & Firms

Immigration law marketing can be complex, given the common practice areas as well as the diverse audience range that it targets. In this article, I will share 3 tips that help immigration law marketers build solid marketing campaigns.  Immigration law, in contrast to certain other legal areas, changes on a rapid scale. This can be challenging for immigration professionals and lawyers within the compounds of their work, let alone their marketing.  In addition, the mere fact that there are thousands of firms advertising the same services for the same legal framework is a marketing challenge.  As an example, let’s consider the simple example below in the area of legal SEO: The UK launches a new visa stream (for example: “Startup Visa”). Shortly after, there are 1000s of firms seeking to dominate the Google search space for this specific keyword. Moreover, the audience that immigration law marketing targets are global, based overseas and culturally and linguistically diverse.  These are among the challenges that are unique to immigration law marketing. However, don’t despair. Implement the 3 tips below to ace your legal marketing.  1. Create unique content  Yes, generic. However, this is often neglected by immigration law marketers. Whilst it is essential to create content that is centred around the key visa themes, you must go beyond this.  By unique content, I am referring to content that is unique to a particular audience segment/niche. For example, your firm may primarily deal with asylum cases from clients in conflict-ridden countries.  You will then cater your content to: 2. Collaborate with other industry stakeholders  Migrants’ needs may go beyond legal assistance. As such, there are external companies and services designed for them.  Your firm can collaborate in areas such as content creation, PR, and communications with other relevant parties for mutually beneficial brand promotion.  3. Create (more) videos  Most agree that a real person behind a company is likely to build more trust than just written content.  Focus on creating videos incorporating the above tips and watching your leads grow. If you’re camera-shy, or simply cannot create videos for whatever reason, some tools will generate videos with people.  These 3 tips will help you improve your immigration law marketing campaigns.  Need help with legal marketing? I offer tailored marketing consulting and writing services for immigration law professionals.  About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I grew my business to over 30 UK cities, and a team of four prior to 2020. Currently, I specialize in early ventures, business immigration and online communications.

6 useful AI tools for founders & businesses

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AI tools are revolutionising the world of work for founders and businesses. From customer service to content creation, AI-powered tools have simplified many of the old processes. In this article, I will highlight 6 AI tools that are super useful for founders and businesses.  As a founder or a business, you must use your time and resources efficiently. AI-powered tools help you do so.  The world of AI has advanced rapidly, and new ways of using it evolve every day.  Now let’s talk about some of those awesome AI tools that will help founders and businesses maximise their offer. Canva Canva has added various AI functionalities to enhance its content creation features.  For those who don’t know Canva: it is one of the entrepreneurship world’s biggest gifts to humanity.  Canva is useful for both founders and other members of businesses for content creation. Recently it has added several useful AI functionalities, making it even more awesome.  The YouTube video below highlights some of these really well, so make sure to check it out! Grammarly In this day and age, grammar and spelling mistakes are becoming a thing of the past. We may partially thank the education system for that. However, a big chunk of this progress is thanks to the power of technology.  Grammarly is a reflection of this. It is powered by AI and improves your text and writing. Personally, I’m the type to write typos all the time, personally because I have 50 tabs open on my browser, so Grammarly has been a real treat for me!  Tidio Chatbots have become increasingly popular in the last few years. Moreover, many chatbots are powered by AI, including Tidio.  Tidio offers a range of benefits, including: -Easy-to-use & simple interface -Integration with various platforms such as WordPress, Shopify & Wix  -Customizable AI-powered chatbots & lead generators Personally, as a founder and business owner, I am a big fan of Tidio as an AI-powered tool, and it also comes with a free version. ChatGPT I was not sure if I should mention ChatGPT, given all the hype surrounding it and its parent company, OpenAI.  However, a list of AI tools for founders and businesses would be incomplete without ChatGPT. There are so many things that founders and businesses can do with ChatGPT, including (but not limited to): -Content creation -Editing written content  -Provision of information  -Code: generation, debugging and more Synthesia  Another one of my favourite AI tools for founders and businesses is Synthesia.  Synthesia is a video creation and media generation platform powered by AI.  It helps you create professional videos and use AI-based characters as narrators, who look (too) similar to real humans! Notion AI  Using your time and resources efficiently is crucial as a founder and/or a business. Therefore, the last few years have witnessed the emergence of many task management and teamwork tools such as Notion or Trello.  Notion reserves a unique spot, as it has gone a step further by harnessing the power of AI. This functionality helps founders and businesses to use Notion AI for tasks such as: -Information management and categorisation  -Translation -Content generation -Simplification of information  -and much more…….. These are 6 useful AI tools for founders and businesses. As a founder, it’s important to keep yourself updated with the latest tech innovations and leverage them to your benefit.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size across several domains. For my credentials, please see here.

Why SEO is more than just a marketing strategy?

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The consensus around SEO is viewing it as another marketing tool and strategy. However, this view is thoroughly incorrect; SEO’s function and impact go far beyond mere marketing.  Okay so before I explain the vast functions of SEO, let’s go over what is and entails.  What is SEO? Search Engine Optimization (SEO) is the process and practices that aim to increase a specific webpage and/or website’s presence and exposure within internet search engines.  As you may be aware, the most popular search engine in the world is Google. Therefore a considerable number of services and literature around SEO revolve specifically around Google.  SEO as a marketing strategy  In the modern age, our first source of information online is Google/search engines. Hence, it is not a surprise that plenty of marketing campaigns are based on search marketing.  First of all, It is important to distinguish between SEO and SMO (social media optimization).  Secondly, for the sake of clarity, this article will primarily focus on SEO and the role of search engines.  SEO enables businesses to gain exposure to local and international audiences, using a range of metrics in doing so.  SEO | brand identity and reputational factor What others say about a business is important, unless you are dealing with an organized smear campaign.  Note that in the heading I used the word “identity”. SEO is closely aligned with the “identity” factor both in an individual and corporate context.  As I stated before, the main method through which we obtain information about a person or company is by Google/search engines.  What appears about you and your business online is the first “picture” that portrays your individual and/or corporate identity.  SEO demonstrates competence  In line with the previous point about brand identity, SEO reveals more than elementary information about an entity.  For instance, say you are looking for a specific service and/or product.  Most individuals do not look beyond page 1 of Google’s search results. Why? You can partly blame it on laziness. However, I argue that it’s the principle of ‘trust” involved in this scenario. When an individual or company has a strong SEO presence, it (correctly) creates an indirect reflection of its competence.  SEO is integral to inbound marketing I recently wrote an article highlighting the importance of inbound marketing.  To keep it brief, I argued that today’s world is hyper-competitive, and therefore you require innovative approaches to marketing. As such, inbound marketing and specifically industry/subject knowledge is an efficient activity within the inbound marketing domain.  SEO is the bridge between thought leadership and prospects becoming aware of the thought leader. If you need help with SEO,  content writing, or online reputation management, get in touch with me today.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.

The amazing power of inbound marketing

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Inbound marketing is extremely underrated, especially when it comes to larger organizations. The reasoning behind this is clear: we live in an impatient business world, and inbound marketing is a long-term strategy. In this article, I wish to briefly highlight what inbound marketing is. I will then proceed to explain why it is not optional but essential to implement an appropriate inbound marketing strategy.  What is inbound marketing? So, to provide a full overview, I will define inbound marketing in two ways: Definition 1 | Formal & academic Inbound marketing refers to strategies and practices that discuss, evaluate and correlate with the audience needs, wants and psychological profile (yes, I came up with this myself and did not steal it from somewhere else). Definition 2 | Informal Inbound marketing is about creating content for your audience and reaching out to them without talking about what you sell.  The key factor is content creation. This can be in various forms such as SEO, email marketing, video creation, guest posts, research, webinars and so on. The purpose of content creation within an inbound marketing strategy is to resonate with your audience’s wants and needs.  The business world, sadly, is guilty of a key marketing flaw.  Inbound marketing is often compromised for outbound marketing and direct sales Arguably, the majority of companies often focus on direct marketing methods and generating full life-cycle leads themselves.  This article is not to devalue outbound marketing and direct contact methods. However, one goal of this piece is highlighting the current dynamics of the business/marketing world. In doing so, I wish to reflect on how inbound marketing can be leveraged as a primary strategy for each business.  We live in a hyper-competitive world  Have a new business idea? Somebody has already come up with it. Have a cool new brand name in mind? Somebody else has thought of it already. Launched a new business? There’s a good chance there is a comparative competitor. Already scaling? So is your competitor…… The above serves as a brief verbal demonstration of the global environment in which business is conducted.  We are living in the age of “innovation”. From a small business perspective. Everyone has access to the enhanced commercial technologies today, such as Shopify.  Therefore, everyone is now somehow self-legitimised to be known as a “businessperson” or a “CEO”. And sometimes, there’s no issue with that, everybody has to start somewhere.  The point of this is to show that it’s now somehow about “what” you sell, but “how” you sell it. Likewise, larger corporations also ought to be innovative in their marketing agendas. The issue with outbound marketing is that it is easily replicable and overly used by all stakeholders, from companies to other marketing stakeholders such as agencies. Innovation cannot be applied to “cold calling” per se. Unless you wish to sing people a song on the phone, which I would strongly advise against.  Inbound marketing is innovative In contrast, inbound marketing leaves a great amount of room for creativity.  One basic, and advanced, example is a website’s blog / SEO. You can use your blog for so much.  However, you would be impressed to see how far subject knowledge combined with SEO proficiency can get you.  Plus, this approach to marketing allows you to target your specific audience by using subject awareness and thought leadership. Generate loyal prospects Building on the last point and the early definition provided, inbound resonates with a consumer’s needs and mindset.  In the context of written content/SEO in an inbound campaign, it is the consumer who is seeking content on a particular subject. This particular subject also somehow pertains to the work of the company.  Let’s consider an example: my work as a business consultant working with skilled migrants.  I write blogs on issues such as business visa policies. I’m not an immigration lawyer, nor a government representative. However, these are subjects that my prospects / future clients are interested in, and frankly so am I in my own case.  This practice has not only attained clients, but also warm qualified leads, as well as prospects on social media such as LinkedIn followers.  Cost-efficient (but not time-efficient) Outbound marketing has the advantage of generating results in the short-term. However, those results come at a cost, such as time, staff, planning and more.  Outsourcing is accordingly a costly option too.  However, inbound marketing, mainly requires “subject knowledge”. Therefore, there is this added element of “skill” within this strategy. However, it can generally be done at a more cost-efficient arrangement.  And this principle applies to a range of stakeholders, from solo founders to large organizations. Nonetheless, developing successful inbound marketing campaigns and achieving results take time. It is important that entrepreneurs and companies adopt inbound marketing strategies with a thorough awareness of its long-term nature. Inbound marketing can be a game changer for your business. Need an expert’s opinion? Get in touch with me to discuss your inbound marketing plans! About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.

8 skills that will help you succeed in business and employment

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The business and employment skills landscape is constantly evolving. Therefore, it’s crucial to keep on top of your game and ensure you develop the right skills to succeed in business or employment, regardless of being an entrepreneur or employee.  You have probably wondered what skills makes people successful in business and employment. And there is never a straight forward answer as it is a combination of multiple factors. However, it is indisputable that you need to have the right skills to succeed in either business or employment. In this article, I will highlight 8 skills that will contribute to your self-development and ultimately succeeding in business and employment. Articulation & communication  Almost every aspect of business and employment boils down to communication and the “people” factor. Whether it’s sales, leading a team or a job interview, communication is a core element. Success in business and employment is highly dependent on fostering mutually beneficial relationships. Therefore, it’s a skill that you must actively develop. Now you notice that I used the verb “articulation” here, and it’s because you may be a good communicator, yet lack articulation.  Being articulate is an evolving progression that will come with time, and it encompasses both verbal and written communication.  Moreover, being articulate is subjective. For instance, the use of the correct words is fundamentally important to being articulate. Your choice of words will significantly differ if you are presenting at a sustainability conference, in contrast to presenting to a team of junior salesmen. Articulation boils down to identifying the correct language for your audience and applying it with confidence. Cultural awareness We live in a globalised world, whether you like it or not. Being culturally aware not only opens doors to new opportunities, but it is also important in being a good communicator (refer to the first point above).  If you live in a multi-cultural society, which applies to most developed countries, cross-cultural awareness is a vital skill to master in both business and employment.  Critical thinking  Success in business and employment is, in many instances, reliant on problem-solving. Unfortunately, one shortcoming of educational systems is not enabling pupils to develop this skill, and encouraging a one-dimensional perspective.  Critical thinking skills enable you to see the bigger picture, identify problems and solutions and subsequently influence others, whether in business or employment. Confidence Ever heard of the phrase “nice guys finish last”? Well let me elaborate: niceness is not bad in itself. However, in many scenarios, niceness derives from a lack of confidence.  Sadly, I had to learn this one the hard way, as I was a “nice” person before and it only allowed others to cross my (non-existent) boundaries and take advantage of my “niceness”.  Again, I am not telling you to be a jerk. However, it is important to understand your strengths and weaknesses as an individual and build relationships based on mutual value.  Remember: today’s world is extremely competitive and there are many not-so-nice people out there. By mastering confidence as a skill, you will set better boundaries and form better relationships. Financial literacy Financial literacy is a skill that is mostly relevant to business and entrepreneurship in a professional context. And it really does not need to be explained in detail as any venture’s success will ultimately depend on its financial health.  However, this does not mean that it is not applicable to your personal life. Being financially literate will enable you to avoid stress, create more opportunities and achieve better health. Legal competency Okay, now I am not asking you to do a law degree or read every single legislation that exists. However, both business and employment operate within legal frameworks, and it’s a skill that will get you far.  The key principle here is awareness of the existing legislations, your rights, obligations and applying critical thinking to them (see above) Sales  I have run two businesses over the last seven years. One lesson that I have learned is that “cash is king”. The purpose, or one of the primary purposes, of business and employment is making money. Nevertheless, allow me to be clear that “sales” skills is not just limited to selling products/services. I am also referring to sales in an interpersonal context. I’ll break it down by asking and answering these two simple questions: How do you make money? By selling  How do you land your dream job? By selling yourself and your competencies  Writing  Writing skills are, in most cases, crucial for succeeding in business and employment.  Writing competencies are vital in becoming a better communicator, and communicating your thoughts, values and skills. Whether it’s writing your resume, cover letter, a blog article on your website or an email to a client, writing skills will help you a lot.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

3 things to consider when hiring SEO copywriters

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You’ve decided to look into hiring SEO copywriters. The word “saturated” would perhaps be an understatement to describe this sector. Hence, finding the best SEO copywriter(s) can be challenging.  SEO is crucial if your business has a digital presence, which it most likely does. The obvious reason is that online searching, particularly Google, is where customers will find your business. However, another key importance of SEO is that it helps you communicate with your audience through content.  With the latter in mind, I will emphasise the “content” aspect as it will be a major factor in hiring SEO copywriters.   The purpose of hiring SEO copywriters should be the creation of content that: Personally, during my time managing my PropTech startup, StudyFlats, I made several mistakes with hiring SEO copywriters. I worked with both freelance writers as well as my own in-house marketing team.  These are the three things that I’d recommend considering when hiring SEO copywriters: I. Writing portfolios  An obvious one. Past work is a good indicator of the type of standards that you can expect.  There are external websites such as Contently that freelance SEO writers use to create their own portfolios. Check mine HERE. II. Familiarity with your industry  This may not be the ultimate deciding factor. Creating SEO-optimised content mainly requires expertise and superb writing skills. Hence, a skilled SEO copywriter should normally be able to create engaging content regardless of their past experience.  However, it is undeniable that past work and experience specifically in your industry is a positive factors when hiring SEO copywriters.  III. Demeanour and attitude  Hiring SEO copywriters may be far from being similar to hiring employees.  Nevertheless, it’s important to understand that working with a copywriter is still a business relationship.  Moreover, you do not want to work with a professional who may be good at what they do but have a negative attitude.  Let’s look at some of the attitude green and red flags in a copywriter: Green flags Red flags Respectful & professional behaviour Rude & unprofessional (e.g. late responses, general bad attitude) Client testimonials & reviews No reviews or testimonials from previous clients (albeit there are exceptions) Takes time to understand your business & allows you to explain your issues in details Does 95%of the talking / Asks little or no questions about your business / Self-centred & one-sided dialogue These are the three top things to consider when hiring SEO copywriters.  Need help with SEO and copywriting? Contact me today (and you can test me on these three factors too). About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

Pros and Cons of WordPress

WordPress is a popular content management system (CMS) used by millions of people around the world. It’s a great platform for building websites and blogs, but it’s not without its drawbacks. In this blog post, we will explore the pros and cons of WordPress. We’ll discuss everything from its ease of use to its security vulnerabilities. By the end, you should have a good understanding of whether or not WordPress is right for you. As mentioned WordPress is a popular content management system (CMS); a CMS is a software application that helps you create and manage digital content. that enables you to create a website or blog from scratch, or to improve an existing site. WordPress is free and open source software released under the GPL. There are many advantages to using WordPress as a CMS. WordPress is easy to use, has a large community of users and developers, and is very flexible. You can find a theme or plugin for almost anything you want to do with your website. However, there are also some disadvantages to using WordPress. Because it is so popular, it is often a target for hackers. WordPress websites can also be slow. This is due to the large number of plugins and themes. There are two ways to use WordPress: via the hosted version at WordPress.com, or by installing it on your own web server. Pros: While WordPress is a great platform for many users, it may not be the best fit for everyone. In this article, we’ll explore the pros and cons of WordPress to help you decide if it’s the right CMS for your needs. Cons: About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

4 Free SEO Keyword Research Tools

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Free SEO keyword research tools can be very helpful for new founders or small businesses with limited budgets. Keyword research enables you to understand what your customers are searching for online. Therefore, it’s a tool to also understand what search terms people use to discover products, services or information.  In this article, I want to highlight 3 free SEO keyword research tools which you can use to get started. If you want to read more about keyword research, this article by Hubspot provides plenty of information.  So, let’s get started with our free SEO keyword research tools: 1. Ahrefs  Ahrefs has a comprehensive set of SEO tools, including a free SEO keyword research tool. This tool allows you to discover search phrases across custom countries as well as categorise the keywords via metrics such as monthly search volume.  2. Quora  That’s correct, I placed Quora on this list. And no, it’s not by mistake either…. For those who are unfamiliar, Quora is a social question-and-answer platform. In my personal experience as a founder, it has been instrumental in understanding my target market.  The benefit of Quora is that it allows you to discover “actual” real-world questions that people have. Hence, you can use this to your advantage.  Let’s demonstrate this in an example:  Example: You want to discover what people are searching for in relation to resume writing/career advice. By searching for a resume, as you can see in the image, you will see a whole list of different questions around that topic.  By being strategic and using this information to your advantage, you can discover plenty of SEO keywords for free.  3. Reddit  Similar to Quora, this is another odd one in the group of free keyword research tools.  Reddit is also a social platform that works on the basis of questions and answers.  The principle is to target social platforms that have a “community” function with questions/answers. These can be beyond helpful in SEO keyword research and planning.  4. Google Trends Google Trends is one of the most helpful free keyword research tools.  This tool enables you to analyse and evaluate the popularity of custom search phrases and keywords across different locations.  These are some of the most helpful free SEO keyword research tools. If you’re interested in this topic, check out my other article on 5 free awesome SEO tools.  Need help with your SEO & Digital Marketing? I have over 6 years of experience in this area and offer tailored services to founders and businesses of all sizes.  About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

Free Courses For New Founders

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In this day and age, free courses for new founders can be super helpful. Starting a new business comes with many challenges and budget is usually the biggest.  Therefore, in this article I will share a list of free courses for new founders as a starting point for your entrepreneurship journey. Of course, it must be noted that these courses are primarily centred around digital tools. Therefore, this article may not be applicable to founders seeking a non-digital free course.  Introduction to Generative AI | Free Course by Google Great introductory course for founders and other individuals to understand the basics of Generative AI. Introduction to Large Language Models (LLM) | Free Course by Google This is a useful course for founders who wish to develop their own GenAI applications. Google Analytics | Free Course by Google Google Analytics is the fundamental tool that allows you to track your online presence as a founder. Therefore, it’s really important to prioritise learning about Google Analytics as you start your own business.  Google Search Console | YouTube Series by Google Search Central  Next up is Google Search Console. I mentioned how awesome Google Search Console is in another article about 5 Free Awesome SEO Tools. Google Search Console is the tool that will enable you to track the keywords that your website is ranking for. Of course, the features are far more detailed, but that’s the essential function of Google Search Console Google Digital Garage | Free Course by Google  Google Digital Garage offers courses within a number of areas, most notably digital marketing.  “The Fundamentals of Digital Marketing” course is free and also comes with a certificate which you can add to your resume or LinkedIn profile too.  Digital Marketing Course | Free Course by HubSpot Academy One of the really useful free courses for new founders is the Digital Marketing Course offered by HubSpot academy. It covers the key elements of digital marketing which is very useful for every new business owner.  Emotional Intelligence in the Workplace | Course on Udemy Right, so with this last one I wanted to highlight a different angle. So much of the current trends and directions are towards acquiring technical and commercial skills. Over the years there has been increasing attention towards “soft skills”, especially those applicable to the workplace such as emotional intelligence.  Therefore, it was worth mentioning a free course for new founders that targets their interpersonal competencies.  Introduction to Microsoft Excel | Course on Coursera Being proficient with Excel can go a long way, and therefore this course hosted on Coursera can be very useful to new founders Build a free website with WordPress | Course on Coursera This course is very useful if you wish to build a website for your founders, especially for smaller and more basic projects. These are some of the best free courses for new founders… For more insights check out my blog + discover more about my advisory learning programs for new founders below. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content. For more info, please visit here.

5 Things to Consider When Choosing a Business Name

Choosing the right business name is a tricky task. The bad news is that it’s becoming increasingly difficult to choose one these days as well. But not all hope is lost. In this short article I will highlight five key things to consider when choosing a business name. Hopefully these will put you in the right direction and help you avoid any costly mistakes when coming with the ideal name for your business.  First and foremost, you need to be mindful of the legal part. This means making sure that your chosen business name does not infringe another business’ intellectual property.  With business names, this usually concerns Trade Marks. There are several sources such as the UK’s Intellectual Property Office (IPO) which you can use to check existing trade marks.  The best business name has less than 10-15 letters. However, this can be subjective and vary. But the general rule of thumb is that the shorter the name the more memorable it will be.  Next on the list is checking the availability of a domain name for your business name. Unless you do not require a website, which in this day and age puts puts your business at a very small minority.  You need to ensure that the relevant domain name is available for your chosen name.  Here’s a few things to keep in mind and ask yourself during this part: For checking and registering domains, I recommend Namecheap.  Many  entrepreneurs and companies don’t take domain history into account. For instance, a domain, although suitable in other aspects, may have been used in an illegitimate website before, or it could have a high spam score.  The latter can considerably affect the “SEObility” of a domain. One of the most useful tools I have discovered, although it is not strictly useful for domain history, is the WayBack Machine It allows you to see snippets of a website through a historical timeline. For instance, below is a snapshot of StudyFlats’ (my tech startup)  website from 2016 Last but not least, you have to make sure that the social media handles of your chosen business name are available.  Ideally you want all handles to be available.  However, depending on your business, one platform may prevail over the other.  So these are five things to keep in mind when choosing a business name…. If you need help with choosing the right business name, have a look at my full services or book a call with me today.  About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content. For more info, please visit here.

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