Tag Archives: Content Marketing

6 useful AI tools for founders & businesses

cover photo for article about useful AI tools for founders and businesses

AI tools are revolutionising the world of work for founders and businesses. From customer service to content creation, AI-powered tools have simplified many of the old processes. In this article, I will highlight 6 AI tools that are super useful for founders and businesses.  As a founder or a business, you must use your time and resources efficiently. AI-powered tools help you do so.  The world of AI has advanced rapidly, and new ways of using it evolve every day.  Now let’s talk about some of those awesome AI tools that will help founders and businesses maximise their offer. Canva Canva has added various AI functionalities to enhance its content creation features.  For those who don’t know Canva: it is one of the entrepreneurship world’s biggest gifts to humanity.  Canva is useful for both founders and other members of businesses for content creation. Recently it has added several useful AI functionalities, making it even more awesome.  The YouTube video below highlights some of these really well, so make sure to check it out! Grammarly In this day and age, grammar and spelling mistakes are becoming a thing of the past. We may partially thank the education system for that. However, a big chunk of this progress is thanks to the power of technology.  Grammarly is a reflection of this. It is powered by AI and improves your text and writing. Personally, I’m the type to write typos all the time, personally because I have 50 tabs open on my browser, so Grammarly has been a real treat for me!  Tidio Chatbots have become increasingly popular in the last few years. Moreover, many chatbots are powered by AI, including Tidio.  Tidio offers a range of benefits, including: -Easy-to-use & simple interface -Integration with various platforms such as WordPress, Shopify & Wix  -Customizable AI-powered chatbots & lead generators Personally, as a founder and business owner, I am a big fan of Tidio as an AI-powered tool, and it also comes with a free version. ChatGPT I was not sure if I should mention ChatGPT, given all the hype surrounding it and its parent company, OpenAI.  However, a list of AI tools for founders and businesses would be incomplete without ChatGPT. There are so many things that founders and businesses can do with ChatGPT, including (but not limited to): -Content creation -Editing written content  -Provision of information  -Code: generation, debugging and more Synthesia  Another one of my favourite AI tools for founders and businesses is Synthesia.  Synthesia is a video creation and media generation platform powered by AI.  It helps you create professional videos and use AI-based characters as narrators, who look (too) similar to real humans! Notion AI  Using your time and resources efficiently is crucial as a founder and/or a business. Therefore, the last few years have witnessed the emergence of many task management and teamwork tools such as Notion or Trello.  Notion reserves a unique spot, as it has gone a step further by harnessing the power of AI. This functionality helps founders and businesses to use Notion AI for tasks such as: -Information management and categorisation  -Translation -Content generation -Simplification of information  -and much more…….. These are 6 useful AI tools for founders and businesses. As a founder, it’s important to keep yourself updated with the latest tech innovations and leverage them to your benefit.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size across several domains. For my credentials, please see here.

The amazing power of inbound marketing

cover photo for article about the amazing power of inbound marketing

Inbound marketing is extremely underrated, especially when it comes to larger organizations. The reasoning behind this is clear: we live in an impatient business world, and inbound marketing is a long-term strategy. In this article, I wish to briefly highlight what inbound marketing is. I will then proceed to explain why it is not optional but essential to implement an appropriate inbound marketing strategy.  What is inbound marketing? So, to provide a full overview, I will define inbound marketing in two ways: Definition 1 | Formal & academic Inbound marketing refers to strategies and practices that discuss, evaluate and correlate with the audience needs, wants and psychological profile (yes, I came up with this myself and did not steal it from somewhere else). Definition 2 | Informal Inbound marketing is about creating content for your audience and reaching out to them without talking about what you sell.  The key factor is content creation. This can be in various forms such as SEO, email marketing, video creation, guest posts, research, webinars and so on. The purpose of content creation within an inbound marketing strategy is to resonate with your audience’s wants and needs.  The business world, sadly, is guilty of a key marketing flaw.  Inbound marketing is often compromised for outbound marketing and direct sales Arguably, the majority of companies often focus on direct marketing methods and generating full life-cycle leads themselves.  This article is not to devalue outbound marketing and direct contact methods. However, one goal of this piece is highlighting the current dynamics of the business/marketing world. In doing so, I wish to reflect on how inbound marketing can be leveraged as a primary strategy for each business.  We live in a hyper-competitive world  Have a new business idea? Somebody has already come up with it. Have a cool new brand name in mind? Somebody else has thought of it already. Launched a new business? There’s a good chance there is a comparative competitor. Already scaling? So is your competitor…… The above serves as a brief verbal demonstration of the global environment in which business is conducted.  We are living in the age of “innovation”. From a small business perspective. Everyone has access to the enhanced commercial technologies today, such as Shopify.  Therefore, everyone is now somehow self-legitimised to be known as a “businessperson” or a “CEO”. And sometimes, there’s no issue with that, everybody has to start somewhere.  The point of this is to show that it’s now somehow about “what” you sell, but “how” you sell it. Likewise, larger corporations also ought to be innovative in their marketing agendas. The issue with outbound marketing is that it is easily replicable and overly used by all stakeholders, from companies to other marketing stakeholders such as agencies. Innovation cannot be applied to “cold calling” per se. Unless you wish to sing people a song on the phone, which I would strongly advise against.  Inbound marketing is innovative In contrast, inbound marketing leaves a great amount of room for creativity.  One basic, and advanced, example is a website’s blog / SEO. You can use your blog for so much.  However, you would be impressed to see how far subject knowledge combined with SEO proficiency can get you.  Plus, this approach to marketing allows you to target your specific audience by using subject awareness and thought leadership. Generate loyal prospects Building on the last point and the early definition provided, inbound resonates with a consumer’s needs and mindset.  In the context of written content/SEO in an inbound campaign, it is the consumer who is seeking content on a particular subject. This particular subject also somehow pertains to the work of the company.  Let’s consider an example: my work as a business consultant working with skilled migrants.  I write blogs on issues such as business visa policies. I’m not an immigration lawyer, nor a government representative. However, these are subjects that my prospects / future clients are interested in, and frankly so am I in my own case.  This practice has not only attained clients, but also warm qualified leads, as well as prospects on social media such as LinkedIn followers.  Cost-efficient (but not time-efficient) Outbound marketing has the advantage of generating results in the short-term. However, those results come at a cost, such as time, staff, planning and more.  Outsourcing is accordingly a costly option too.  However, inbound marketing, mainly requires “subject knowledge”. Therefore, there is this added element of “skill” within this strategy. However, it can generally be done at a more cost-efficient arrangement.  And this principle applies to a range of stakeholders, from solo founders to large organizations. Nonetheless, developing successful inbound marketing campaigns and achieving results take time. It is important that entrepreneurs and companies adopt inbound marketing strategies with a thorough awareness of its long-term nature. Inbound marketing can be a game changer for your business. Need an expert’s opinion? Get in touch with me to discuss your inbound marketing plans! About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.

3 free SEO hacks

cover photo for article about SEO hacks by Sohrab Vazir

With SEO being integral in website visibility and traffic acquisition, it’s always good to be on the lookout for the latest SEO hacks. It’s even more important to do so as a founder/company with a small marketing budget.  One thing that I learned as a founder and SEO copywriter is that sometimes a small SEO hack can end up generating a lot of traffic and sales.  Before outlining the SEO hacks, I want to emphasise a key factor that you should be aware of throughout your marketing campaigns.  And that is to think like your customer and understand their thought process. SEO HACK #1 Use forums and social media channels for SEO content brainstorming One way to start generating ideas for the content you wish to write on your website is by looking at your customers’ questions.  Some of the best platforms to do so are Reddit & Quora. This is also covered in another blog post that I wrote about free SEO keyword research tools. SEO HACK #2 Do a speed test on your website  Did you know that user experience and therefore your website’s speed affect SEO?  You may have good content; however, if your website fails to provide an adequate level of positive user experience then it’s bad news for your SEO.  You can do a speed test on Google’s PageSpeed Insights. SEO HACK #3 Sign your business up on online directories Online directories such as Yelp can increase visibility, as well as boost your SEO through backlinks. However, be careful with this step as too many submissions and thus low-quality backlinks can actually harm your SEO.  These are 3 little SEO hacks that can help you give your online visibility a boost and rectify existing issues through a speed test.  If you require assistance with SEO and copywriting, find out more about my services or if you prefer to have a chat, get in touch today.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

Why you should work with a freelance SEO writer

If you have considered or are considering working with a freelance SEO writer, this article is for you. As a tech startup founder, and now a digital marketing consultant, I have dealt with SEO for over 7 years! As an SEO copywriter myself (see more details here), I thought it would be helpful to share why working with SEO writers can be valuable.  When I started my first company, StudyFlats, I needed to learn about SEO. It all just seemed so complicated and tech-based. This combined with having to juggle around all other areas of the business made me reliant on external third parties.  Initially, I worked with a marketing agency, which proved useless. The high costs associated with digital marketing agencies further prompted me to seek freelancers, mainly freelance SEO writers.  Bear in mind that I had £400 in my bank account as a marketing budget in the first year (oh those really were the days). Anyway, I soon discovered that working with a freelance SEO writer can be hugely beneficial, so long as the following are clear: 2 years later, I hired a marketing team of four at StudyFlats and oversaw SEO content creation as a team leader/CEO. Hence, I also possess first-hand experience with SEO writers as employees. So let’s look at why you should work with a freelance SEO copywriter: Cost-efficient  Perhaps the key differentiating factor in favour of freelancers against digital marketing agencies is the pricing.  Working with a freelance SEO writer helps you generate far more content at a fraction of an agency’s cost.  Tailored SEO service  Working with an individual freelancer, in contrast to an agency, allows for a more tailored service. Many individual freelancers are (more) dependent on positive client feedback and retention.  Less liability  Working with digital marketing agencies and/or freelance SEO writers bears less legal liability than hiring employees.  Unless your venture is at the stage in which it needs more permanent employees, then perhaps you may consider the recruitment option.  However, EVEN if you do decide to hire employees, working with freelance SEO writers can still be cost-efficient. Plus, it’s beneficial as it creates a new frame set for your existing content.  These are some of the reasons why working with a freelance SEO writer can benefit your business. If you are looking to hire a freelance SEO writer, then get in touch with me today! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

3 things to consider when hiring SEO copywriters

Cover image for article about hiring SEO copywriters

You’ve decided to look into hiring SEO copywriters. The word “saturated” would perhaps be an understatement to describe this sector. Hence, finding the best SEO copywriter(s) can be challenging.  SEO is crucial if your business has a digital presence, which it most likely does. The obvious reason is that online searching, particularly Google, is where customers will find your business. However, another key importance of SEO is that it helps you communicate with your audience through content.  With the latter in mind, I will emphasise the “content” aspect as it will be a major factor in hiring SEO copywriters.   The purpose of hiring SEO copywriters should be the creation of content that: Personally, during my time managing my PropTech startup, StudyFlats, I made several mistakes with hiring SEO copywriters. I worked with both freelance writers as well as my own in-house marketing team.  These are the three things that I’d recommend considering when hiring SEO copywriters: I. Writing portfolios  An obvious one. Past work is a good indicator of the type of standards that you can expect.  There are external websites such as Contently that freelance SEO writers use to create their own portfolios. Check mine HERE. II. Familiarity with your industry  This may not be the ultimate deciding factor. Creating SEO-optimised content mainly requires expertise and superb writing skills. Hence, a skilled SEO copywriter should normally be able to create engaging content regardless of their past experience.  However, it is undeniable that past work and experience specifically in your industry is a positive factors when hiring SEO copywriters.  III. Demeanour and attitude  Hiring SEO copywriters may be far from being similar to hiring employees.  Nevertheless, it’s important to understand that working with a copywriter is still a business relationship.  Moreover, you do not want to work with a professional who may be good at what they do but have a negative attitude.  Let’s look at some of the attitude green and red flags in a copywriter: Green flags Red flags Respectful & professional behaviour Rude & unprofessional (e.g. late responses, general bad attitude) Client testimonials & reviews No reviews or testimonials from previous clients (albeit there are exceptions) Takes time to understand your business & allows you to explain your issues in details Does 95%of the talking / Asks little or no questions about your business / Self-centred & one-sided dialogue These are the three top things to consider when hiring SEO copywriters.  Need help with SEO and copywriting? Contact me today (and you can test me on these three factors too). About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

4 Free SEO Keyword Research Tools

cover photo for article about 4 free SEO keyword research tools written by Sohrab Vazir

Free SEO keyword research tools can be very helpful for new founders or small businesses with limited budgets. Keyword research enables you to understand what your customers are searching for online. Therefore, it’s a tool to also understand what search terms people use to discover products, services or information.  In this article, I want to highlight 3 free SEO keyword research tools which you can use to get started. If you want to read more about keyword research, this article by Hubspot provides plenty of information.  So, let’s get started with our free SEO keyword research tools: 1. Ahrefs  Ahrefs has a comprehensive set of SEO tools, including a free SEO keyword research tool. This tool allows you to discover search phrases across custom countries as well as categorise the keywords via metrics such as monthly search volume.  2. Quora  That’s correct, I placed Quora on this list. And no, it’s not by mistake either…. For those who are unfamiliar, Quora is a social question-and-answer platform. In my personal experience as a founder, it has been instrumental in understanding my target market.  The benefit of Quora is that it allows you to discover “actual” real-world questions that people have. Hence, you can use this to your advantage.  Let’s demonstrate this in an example:  Example: You want to discover what people are searching for in relation to resume writing/career advice. By searching for a resume, as you can see in the image, you will see a whole list of different questions around that topic.  By being strategic and using this information to your advantage, you can discover plenty of SEO keywords for free.  3. Reddit  Similar to Quora, this is another odd one in the group of free keyword research tools.  Reddit is also a social platform that works on the basis of questions and answers.  The principle is to target social platforms that have a “community” function with questions/answers. These can be beyond helpful in SEO keyword research and planning.  4. Google Trends Google Trends is one of the most helpful free keyword research tools.  This tool enables you to analyse and evaluate the popularity of custom search phrases and keywords across different locations.  These are some of the most helpful free SEO keyword research tools. If you’re interested in this topic, check out my other article on 5 free awesome SEO tools.  Need help with your SEO & Digital Marketing? I have over 6 years of experience in this area and offer tailored services to founders and businesses of all sizes.  About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

5 Awesome Free SEO Tools

Cover photo for article about free SEO TOOLS

If your company relies on SEO in any shape or form, it’s good to be aware of the best and latest free SEO tools available.  In this article I will look at 5 cool and effective SEO tools that are out there: Yoast SEO  Yoast is a comprehensive SEO plugin. Personally, I listed it as the first one on the list due to my own personal experience with this tool.  The key benefit of Yoast is that it helps you learn the foundations of both copywriting and keyword optimization in the context of SEO. Below is an example of how the Yoast SEO tool looks like (and yes, it’s my own dashboard).  The only downside of Yoast is that it only works with WordPress, and is not supported by platforms such as Shopify.  Yoast also offers both free and premium/paid versions so it’s suitable for all types of users. Even if you’re not planning on using WordPress, Yoast is still quite useful. Check out their free SEO lessons, which is ideal for beginners. Ahrefs  Ahrefs is another comprehensive SEO tool. The first benefit is that it is not limited to a specific platform. Additionally, Ahrefs provides various features such as keyword research, and competitor analysis tools.  The downside of Ahrefs is that it may be slightly expensive for small businesses or for freelancers. Nevertheless, it does offer some free features so it’s definitely worth keeping in mind among the SEO tools available. Google Search Console  Google Search Console is a free and essential SEO tool, rather than a complimentary “add-on” solution.  The key importance of Google Search Console is that it shows you exactly what people are searching for on Google. Primarily, it enables you to determine where and what your content is ranking for. Subsequently, you are able to use this data to optimise your content.  Google Trends  Google Trends is one of the tools that is very useful especially when it comes to SEO planning. It enables you to discover the popularity of specific search queries and/or subjects over a specific period of time.  Seobility SEO is an extensive field consisting of both technical and non-technical aspects.  Therefore, you should consistently monitor both.  Seobility is one of the prominent SEO tools for auditing your website.  Check it out here…….It’s completely free! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting, and content. For more info, please visit here.

Oops, this feature is disabled to protect against copyright infringement and enhance web security.