Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Category Archives: WordPress
3 things to consider when hiring SEO copywriters
You’ve decided to look into hiring SEO copywriters. The word “saturated” would perhaps be an understatement to describe this sector. Hence, finding the best SEO copywriter(s) can be challenging. SEO is crucial if your business has a digital presence, which it most likely does. The obvious reason is that online searching, particularly Google, is where customers will find your business. However, another key importance of SEO is that it helps you communicate with your audience through content. With the latter in mind, I will emphasise the “content” aspect as it will be a major factor in hiring SEO copywriters. The purpose of hiring SEO copywriters should be the creation of content that: Personally, during my time managing my PropTech startup, StudyFlats, I made several mistakes with hiring SEO copywriters. I worked with both freelance writers as well as my own in-house marketing team. These are the three things that I’d recommend considering when hiring SEO copywriters: I. Writing portfolios An obvious one. Past work is a good indicator of the type of standards that you can expect. There are external websites such as Contently that freelance SEO writers use to create their own portfolios. Check mine HERE. II. Familiarity with your industry This may not be the ultimate deciding factor. Creating SEO-optimised content mainly requires expertise and superb writing skills. Hence, a skilled SEO copywriter should normally be able to create engaging content regardless of their past experience. However, it is undeniable that past work and experience specifically in your industry is a positive factors when hiring SEO copywriters. III. Demeanour and attitude Hiring SEO copywriters may be far from being similar to hiring employees. Nevertheless, it’s important to understand that working with a copywriter is still a business relationship. Moreover, you do not want to work with a professional who may be good at what they do but have a negative attitude. Let’s look at some of the attitude green and red flags in a copywriter: Green flags Red flags Respectful & professional behaviour Rude & unprofessional (e.g. late responses, general bad attitude) Client testimonials & reviews No reviews or testimonials from previous clients (albeit there are exceptions) Takes time to understand your business & allows you to explain your issues in details Does 95%of the talking / Asks little or no questions about your business / Self-centred & one-sided dialogue These are the three top things to consider when hiring SEO copywriters. Need help with SEO and copywriting? Contact me today (and you can test me on these three factors too). About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
Pros and Cons of WordPress
WordPress is a popular content management system (CMS) used by millions of people around the world. It’s a great platform for building websites and blogs, but it’s not without its drawbacks. In this blog post, we will explore the pros and cons of WordPress. We’ll discuss everything from its ease of use to its security vulnerabilities. By the end, you should have a good understanding of whether or not WordPress is right for you. As mentioned WordPress is a popular content management system (CMS); a CMS is a software application that helps you create and manage digital content. that enables you to create a website or blog from scratch, or to improve an existing site. WordPress is free and open source software released under the GPL. There are many advantages to using WordPress as a CMS. WordPress is easy to use, has a large community of users and developers, and is very flexible. You can find a theme or plugin for almost anything you want to do with your website. However, there are also some disadvantages to using WordPress. Because it is so popular, it is often a target for hackers. WordPress websites can also be slow. This is due to the large number of plugins and themes. There are two ways to use WordPress: via the hosted version at WordPress.com, or by installing it on your own web server. Pros: While WordPress is a great platform for many users, it may not be the best fit for everyone. In this article, we’ll explore the pros and cons of WordPress to help you decide if it’s the right CMS for your needs. Cons: About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
5 Awesome Free SEO Tools
If your company relies on SEO in any shape or form, it’s good to be aware of the best and latest free SEO tools available. In this article I will look at 5 cool and effective SEO tools that are out there: Yoast SEO Yoast is a comprehensive SEO plugin. Personally, I listed it as the first one on the list due to my own personal experience with this tool. The key benefit of Yoast is that it helps you learn the foundations of both copywriting and keyword optimization in the context of SEO. Below is an example of how the Yoast SEO tool looks like (and yes, it’s my own dashboard). The only downside of Yoast is that it only works with WordPress, and is not supported by platforms such as Shopify. Yoast also offers both free and premium/paid versions so it’s suitable for all types of users. Even if you’re not planning on using WordPress, Yoast is still quite useful. Check out their free SEO lessons, which is ideal for beginners. Ahrefs Ahrefs is another comprehensive SEO tool. The first benefit is that it is not limited to a specific platform. Additionally, Ahrefs provides various features such as keyword research, and competitor analysis tools. The downside of Ahrefs is that it may be slightly expensive for small businesses or for freelancers. Nevertheless, it does offer some free features so it’s definitely worth keeping in mind among the SEO tools available. Google Search Console Google Search Console is a free and essential SEO tool, rather than a complimentary “add-on” solution. The key importance of Google Search Console is that it shows you exactly what people are searching for on Google. Primarily, it enables you to determine where and what your content is ranking for. Subsequently, you are able to use this data to optimise your content. Google Trends Google Trends is one of the tools that is very useful especially when it comes to SEO planning. It enables you to discover the popularity of specific search queries and/or subjects over a specific period of time. Seobility SEO is an extensive field consisting of both technical and non-technical aspects. Therefore, you should consistently monitor both. Seobility is one of the prominent SEO tools for auditing your website. Check it out here…….It’s completely free! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting, and content. For more info, please visit here.
5 Reasons Why Your Website is Failing You
Are you struggling with lead conversion or a consistently high bounce rate? The issue could be your website and today I’ll share 5 reasons why your website may not be generating results (and what to do about it). Success requires a thorough awareness of where you need to improve. Understanding your website’s issues is the first important step towards better numbers and UX. So, here are 5 areas of potential improvement: Okay so let’s start with an obvious one. If your website’s design is old, too basic or simply visually unappealing, it will take a toll on your conversions. Yes, you could get away with this in the 2000s or even early 2010s. However, with all the tools available today, there’s no excuse for bad design. Solution There are so many design options available that require minimal technical skills. Nonetheless, this is mostly the case if you only require basic functionalities. If you do not require a complex website, Content Management Systems (CMS) are probably your best shot. The most popular example is WordPress. It offers so many different templates. Check Themeforest to get started. Well, I probably don’t need to write too much about this one. We all hate slow computers and websites. In many cases, speed is the primary reason why websites are inadequate. There could be various reasons for this one, and it could get technical depending on how your website is made. Solution As a first step, run a speed test on Google’s free tool: PageSpeed Insights. This tool informs you of the steps you can take to improve your website’s speed. The solutions depend on your website, your technical skills and whether you have a developer or not. The font that you use makes a tremendous difference to the overall feel & UX. Solution Make sure you invest a substantial amount of time and attention to the font that you will use. This is applicable whether you are manually adding a font or purchasing a pre-made template. As well as UX and aesthetics, what your website contains is the ultimate factor. Content is what will keep your user engaged. It also determines whether they will take the next steps on your website. Thus, whether it’s from an SEO or a user retention perspective, your content is imperative. Solution Ask yourself the following questions: If you need help with content creation, especially for SEO, then contact me for help! The majority of users in many sectors visit websites on their phones. It’s so important to take an active approach in optimising your website for mobile use. Hopefully this article should give you an idea as to how you could improve your website . In this day and age, your website is essentially the front office of your business. Therefore, you are losing potential customers If it does not create a positive user experience. If you’d like help with your digital strategy, I’m a business consultant with over 6 years of experience in digital enterprise. Find out more about my services here! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content. For more info, please visit here.