Are you struggling with lead conversion or a consistently high bounce rate? The issue could be your website and today I’ll share 5 reasons why your website may not be generating results (and what to do about it). 

Success requires a thorough awareness of where you need to improve. Understanding your website’s issues is the first important step towards better numbers and UX. 

So, here are 5 areas of potential improvement: 

  1. Poor design 

Okay so let’s start with an obvious one. If your website’s design is old, too basic or simply visually unappealing, it will take a toll on your conversions. 

Yes, you could get away with this in the 2000s or even early 2010s. However, with all the tools available today, there’s no excuse for bad design. 

Solution

There are so many design options available that require minimal technical skills. Nonetheless, this is mostly the case if you only require basic functionalities.

If you do not require a complex website, Content Management Systems (CMS) are probably your best shot. 

The most popular example is WordPress. It offers so many different templates. Check Themeforest to get started. 

  1. Your website is too slow 

Well, I probably don’t need to write too much about this one. We all hate slow computers and websites. In many cases, speed is the primary reason why websites are inadequate. 

There could be various reasons for this one, and it could get technical depending on how your website is made. 

Solution

As a first step, run a speed test on Google’s free tool: PageSpeed Insights.

This tool informs you of the steps you can take to improve your website’s speed. The solutions depend on your website, your technical skills and whether you have a developer or not. 

  1. You’re using a bad font

The font that you use makes a tremendous difference to the overall feel & UX. 

Solution

Make sure you invest a substantial amount of time and attention to the font that you will use. This is applicable whether you are manually adding a font or purchasing a pre-made template. 

  1. Poor content 

As well as UX and aesthetics, what your website contains is the ultimate factor. 

Content is what will keep your user engaged. It also determines whether they will take the next steps on your website. Thus, whether it’s from an SEO or a user retention perspective, your content is imperative. 

Solution

Ask yourself the following questions:

  • Is my content engaging?
  • Is it too wordy?
  • Does it target my audience?
  • Does it show thought leadership?

If you need help with content creation, especially for SEO, then contact me for help!

  1. Your website is not mobile friendly

The majority of users in many sectors visit websites on their phones. 

It’s so important to take an active approach in optimising your website for mobile use. 

Hopefully this article should give you an idea as to how you could improve your website . In this day and age, your website is essentially the front office of your business. Therefore, you are losing potential customers If it does not create a positive user experience. 

If you’d like help with your digital strategy, I’m a business consultant with over 6 years of experience in digital enterprise. 

Find out more about my services here!

About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content. For more info, please visit here.