Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Tag Archives: Google
Why you should hire me as your SEO content writer
The SEO/digital marketing landscape is oversaturated with SEO content writers. Whilst lack of supply in a certain industry is problematic, oversupply is equally challenging. So, with a wide pool of SEO content writers, who can be found online, on LinkedIn or through freelancer platforms such as Fiverr, how do you choose the right one? And no, ChatGPT cannot be your SEO content writer, at least not for the next few years! I wrote a few articles on this subject over the past year. As a starting point, I’d recommend checking this one out, which explains why you should hire an SEO content writer/copywriter. So, this article is essentially a semi-sales one in light of my SEO content writing services. Well, let’s dive into why you should hire me as your SEO content writer. Solid writing skills In case you haven’t seen my CV/educational history, I’ll summarise them here; I hold the following qualifications: -(BA Dual Honours) Business Management & International Relations | Keele University -(LLM | Master of Laws) International Legal Studies | Newcastle University My educational history is within the social sciences domain and has given me a solid grasp of writing in the English language. Plus, I am multilingual. My first startup was highly reliant on SEO | The business owner perspective My first business, StudyFlats, which I scaled to over 30 UK cities was highly reliant on SEO. Before I hired and led a marketing team of four, I was my own company’s SEO content writer. Remember, education is not the only factor for someone to be a decent SEO content writer. Writing competency is integral to being a good SEO content writer, but it is not everything. My experience as an SEO content writer for my previous company allows me to strategically approach your SEO needs from a business owner’s perspective. Better than an agency Now, this is not to write off agencies or bad-mouth them (although I am quite sceptical about most). The problem with writing services provided by agencies, in contrast to a freelance SEO writer such as myself, are: -Agencies manage many clients and therefore have a less tailored solution -Agencies hire either employees or freelance SEO content writers to do the writing. And they also need to make a profit, which means? More costly Although, please note, that my services are not “cheap”. No quality work is cheap, and you get what you pay for. However, due to the aforementioned points, it works out at a lower cost when you deal with an individual SEO content writer instead of a business entity such as a digital marketing agency. ChatGPT is terrible for inbound/organic content ChatGPT has and will continue to revolutionise the marketing/writing domains. It is great for smaller SEO needs such as product descriptions in an e-commerce website. However, organic content as part of your inbound marketing strategy is based on thought leadership. This requires an actual human to apply critical analysis and tailor a content strategy that is unique to your business. Want to hire me as your SEO content writer? Get in touch with me to discuss your SEO needs. About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
Why you should work with a freelance SEO writer
If you have considered or are considering working with a freelance SEO writer, this article is for you. As a tech startup founder, and now a digital marketing consultant, I have dealt with SEO for over 7 years! As an SEO copywriter myself (see more details here), I thought it would be helpful to share why working with SEO writers can be valuable. When I started my first company, StudyFlats, I needed to learn about SEO. It all just seemed so complicated and tech-based. This combined with having to juggle around all other areas of the business made me reliant on external third parties. Initially, I worked with a marketing agency, which proved useless. The high costs associated with digital marketing agencies further prompted me to seek freelancers, mainly freelance SEO writers. Bear in mind that I had £400 in my bank account as a marketing budget in the first year (oh those really were the days). Anyway, I soon discovered that working with a freelance SEO writer can be hugely beneficial, so long as the following are clear: 2 years later, I hired a marketing team of four at StudyFlats and oversaw SEO content creation as a team leader/CEO. Hence, I also possess first-hand experience with SEO writers as employees. So let’s look at why you should work with a freelance SEO copywriter: Cost-efficient Perhaps the key differentiating factor in favour of freelancers against digital marketing agencies is the pricing. Working with a freelance SEO writer helps you generate far more content at a fraction of an agency’s cost. Tailored SEO service Working with an individual freelancer, in contrast to an agency, allows for a more tailored service. Many individual freelancers are (more) dependent on positive client feedback and retention. Less liability Working with digital marketing agencies and/or freelance SEO writers bears less legal liability than hiring employees. Unless your venture is at the stage in which it needs more permanent employees, then perhaps you may consider the recruitment option. However, EVEN if you do decide to hire employees, working with freelance SEO writers can still be cost-efficient. Plus, it’s beneficial as it creates a new frame set for your existing content. These are some of the reasons why working with a freelance SEO writer can benefit your business. If you are looking to hire a freelance SEO writer, then get in touch with me today! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
3 things to consider when hiring SEO copywriters
You’ve decided to look into hiring SEO copywriters. The word “saturated” would perhaps be an understatement to describe this sector. Hence, finding the best SEO copywriter(s) can be challenging. SEO is crucial if your business has a digital presence, which it most likely does. The obvious reason is that online searching, particularly Google, is where customers will find your business. However, another key importance of SEO is that it helps you communicate with your audience through content. With the latter in mind, I will emphasise the “content” aspect as it will be a major factor in hiring SEO copywriters. The purpose of hiring SEO copywriters should be the creation of content that: Personally, during my time managing my PropTech startup, StudyFlats, I made several mistakes with hiring SEO copywriters. I worked with both freelance writers as well as my own in-house marketing team. These are the three things that I’d recommend considering when hiring SEO copywriters: I. Writing portfolios An obvious one. Past work is a good indicator of the type of standards that you can expect. There are external websites such as Contently that freelance SEO writers use to create their own portfolios. Check mine HERE. II. Familiarity with your industry This may not be the ultimate deciding factor. Creating SEO-optimised content mainly requires expertise and superb writing skills. Hence, a skilled SEO copywriter should normally be able to create engaging content regardless of their past experience. However, it is undeniable that past work and experience specifically in your industry is a positive factors when hiring SEO copywriters. III. Demeanour and attitude Hiring SEO copywriters may be far from being similar to hiring employees. Nevertheless, it’s important to understand that working with a copywriter is still a business relationship. Moreover, you do not want to work with a professional who may be good at what they do but have a negative attitude. Let’s look at some of the attitude green and red flags in a copywriter: Green flags Red flags Respectful & professional behaviour Rude & unprofessional (e.g. late responses, general bad attitude) Client testimonials & reviews No reviews or testimonials from previous clients (albeit there are exceptions) Takes time to understand your business & allows you to explain your issues in details Does 95%of the talking / Asks little or no questions about your business / Self-centred & one-sided dialogue These are the three top things to consider when hiring SEO copywriters. Need help with SEO and copywriting? Contact me today (and you can test me on these three factors too). About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
4 Free SEO Keyword Research Tools
Free SEO keyword research tools can be very helpful for new founders or small businesses with limited budgets. Keyword research enables you to understand what your customers are searching for online. Therefore, it’s a tool to also understand what search terms people use to discover products, services or information. In this article, I want to highlight 3 free SEO keyword research tools which you can use to get started. If you want to read more about keyword research, this article by Hubspot provides plenty of information. So, let’s get started with our free SEO keyword research tools: 1. Ahrefs Ahrefs has a comprehensive set of SEO tools, including a free SEO keyword research tool. This tool allows you to discover search phrases across custom countries as well as categorise the keywords via metrics such as monthly search volume. 2. Quora That’s correct, I placed Quora on this list. And no, it’s not by mistake either…. For those who are unfamiliar, Quora is a social question-and-answer platform. In my personal experience as a founder, it has been instrumental in understanding my target market. The benefit of Quora is that it allows you to discover “actual” real-world questions that people have. Hence, you can use this to your advantage. Let’s demonstrate this in an example: Example: You want to discover what people are searching for in relation to resume writing/career advice. By searching for a resume, as you can see in the image, you will see a whole list of different questions around that topic. By being strategic and using this information to your advantage, you can discover plenty of SEO keywords for free. 3. Reddit Similar to Quora, this is another odd one in the group of free keyword research tools. Reddit is also a social platform that works on the basis of questions and answers. The principle is to target social platforms that have a “community” function with questions/answers. These can be beyond helpful in SEO keyword research and planning. 4. Google Trends Google Trends is one of the most helpful free keyword research tools. This tool enables you to analyse and evaluate the popularity of custom search phrases and keywords across different locations. These are some of the most helpful free SEO keyword research tools. If you’re interested in this topic, check out my other article on 5 free awesome SEO tools. Need help with your SEO & Digital Marketing? I have over 6 years of experience in this area and offer tailored services to founders and businesses of all sizes. About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.