Free SEO keyword research tools can be very helpful for new founders or small businesses with limited budgets. Keyword research enables you to understand what your customers are searching for online. Therefore, it’s a tool to also understand what search terms people use to discover products, services or information. 

In this article, I want to highlight 3 free SEO keyword research tools which you can use to get started. If you want to read more about keyword research, this article by Hubspot provides plenty of information. 

So, let’s get started with our free SEO keyword research tools:

1. Ahrefs 

Ahrefs has a comprehensive set of SEO tools, including a free SEO keyword research tool.

This tool allows you to discover search phrases across custom countries as well as categorise the keywords via metrics such as monthly search volume. 

2. Quora 

That’s correct, I placed Quora on this list. And no, it’s not by mistake either….

For those who are unfamiliar, Quora is a social question-and-answer platform. In my personal experience as a founder, it has been instrumental in understanding my target market. 

The benefit of Quora is that it allows you to discover “actual” real-world questions that people have. Hence, you can use this to your advantage. 

Let’s demonstrate this in an example: 

Example: You want to discover what people are searching for in relation to resume writing/career advice. By searching for a resume, as you can see in the image, you will see a whole list of different questions around that topic. 

By being strategic and using this information to your advantage, you can discover plenty of SEO keywords for free. 

3. Reddit 

Similar to Quora, this is another odd one in the group of free keyword research tools. 

Reddit is also a social platform that works on the basis of questions and answers. 

The principle is to target social platforms that have a “community” function with questions/answers. These can be beyond helpful in SEO keyword research and planning. 

4. Google Trends

Google Trends is one of the most helpful free keyword research tools. 

This tool enables you to analyse and evaluate the popularity of custom search phrases and keywords across different locations. 

These are some of the most helpful free SEO keyword research tools. If you’re interested in this topic, check out my other article on 5 free awesome SEO tools. 

Need help with your SEO & Digital Marketing? I have over 6 years of experience in this area and offer tailored services to founders and businesses of all sizes. 

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About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.