Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Tag Archives: Digital Content
How to get more TikTok views
Getting more TikTok views can be tricky, but it’s certainly doable. I started my TikTok channel in late 2023. For the first few months, I didn’t post often and my videos had between 500-1000 views with minimal engagement. However, between July and September 2024, I got almost 500,000 TikTok views for my videos. Getting more TikTok views is any creator or business’s goal who has a presence on TikTok. Yet, many struggle to achieve this. I will share some of the steps that I implemented that led to more TikTok views on my channel. Be authentic The most important principle is authenticity. There is too much generic and inauthentic content these days, and people loathe it. Authenticity is a rare trait in today’s world, and it is certainly valued by others. Be relatable People engage with content that they can relate to. Make sure that you prioritise relatability in your content creation strategy. Understand your audience. In doing so, as the following: What makes them happy? What makes them sad or angry? Embrace the trolls Once you get some traction, you will have trolls on your page. It simply doesn’t matter what your post is about. Sadly, there are people in the world with too much free time on their hands who take pleasure in bringing others down. Do not let them discourage you, humorously engage with them. Trolls hate seeing their tactics failing and this will keep them coming back to your page, which helps your content in the algorithm. Have a good content strategy Having the right content strategy is vital. Make sure you have a good roadmap of the content that you want to create. Your content strategy should consider all implications in terms of engagement, compliance with applicable laws as well as your resources. Want help in getting more TikTok views? Contact me today to discuss how I may be able to help. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international graduate, I started my own Property Technology (PropTech) business. Currently, I help aspiring founders, content creators and companies with their digital presence.
6 useful AI tools for founders & businesses
AI tools are revolutionising the world of work for founders and businesses. From customer service to content creation, AI-powered tools have simplified many of the old processes. In this article, I will highlight 6 AI tools that are super useful for founders and businesses. As a founder or a business, you must use your time and resources efficiently. AI-powered tools help you do so. The world of AI has advanced rapidly, and new ways of using it evolve every day. Now let’s talk about some of those awesome AI tools that will help founders and businesses maximise their offer. Canva Canva has added various AI functionalities to enhance its content creation features. For those who don’t know Canva: it is one of the entrepreneurship world’s biggest gifts to humanity. Canva is useful for both founders and other members of businesses for content creation. Recently it has added several useful AI functionalities, making it even more awesome. The YouTube video below highlights some of these really well, so make sure to check it out! Grammarly In this day and age, grammar and spelling mistakes are becoming a thing of the past. We may partially thank the education system for that. However, a big chunk of this progress is thanks to the power of technology. Grammarly is a reflection of this. It is powered by AI and improves your text and writing. Personally, I’m the type to write typos all the time, personally because I have 50 tabs open on my browser, so Grammarly has been a real treat for me! Tidio Chatbots have become increasingly popular in the last few years. Moreover, many chatbots are powered by AI, including Tidio. Tidio offers a range of benefits, including: -Easy-to-use & simple interface -Integration with various platforms such as WordPress, Shopify & Wix -Customizable AI-powered chatbots & lead generators Personally, as a founder and business owner, I am a big fan of Tidio as an AI-powered tool, and it also comes with a free version. ChatGPT I was not sure if I should mention ChatGPT, given all the hype surrounding it and its parent company, OpenAI. However, a list of AI tools for founders and businesses would be incomplete without ChatGPT. There are so many things that founders and businesses can do with ChatGPT, including (but not limited to): -Content creation -Editing written content -Provision of information -Code: generation, debugging and more Synthesia Another one of my favourite AI tools for founders and businesses is Synthesia. Synthesia is a video creation and media generation platform powered by AI. It helps you create professional videos and use AI-based characters as narrators, who look (too) similar to real humans! Notion AI Using your time and resources efficiently is crucial as a founder and/or a business. Therefore, the last few years have witnessed the emergence of many task management and teamwork tools such as Notion or Trello. Notion reserves a unique spot, as it has gone a step further by harnessing the power of AI. This functionality helps founders and businesses to use Notion AI for tasks such as: -Information management and categorisation -Translation -Content generation -Simplification of information -and much more…….. These are 6 useful AI tools for founders and businesses. As a founder, it’s important to keep yourself updated with the latest tech innovations and leverage them to your benefit. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size across several domains. For my credentials, please see here.
3 free SEO hacks
With SEO being integral in website visibility and traffic acquisition, it’s always good to be on the lookout for the latest SEO hacks. It’s even more important to do so as a founder/company with a small marketing budget. One thing that I learned as a founder and SEO copywriter is that sometimes a small SEO hack can end up generating a lot of traffic and sales. Before outlining the SEO hacks, I want to emphasise a key factor that you should be aware of throughout your marketing campaigns. And that is to think like your customer and understand their thought process. SEO HACK #1 Use forums and social media channels for SEO content brainstorming One way to start generating ideas for the content you wish to write on your website is by looking at your customers’ questions. Some of the best platforms to do so are Reddit & Quora. This is also covered in another blog post that I wrote about free SEO keyword research tools. SEO HACK #2 Do a speed test on your website Did you know that user experience and therefore your website’s speed affect SEO? You may have good content; however, if your website fails to provide an adequate level of positive user experience then it’s bad news for your SEO. You can do a speed test on Google’s PageSpeed Insights. SEO HACK #3 Sign your business up on online directories Online directories such as Yelp can increase visibility, as well as boost your SEO through backlinks. However, be careful with this step as too many submissions and thus low-quality backlinks can actually harm your SEO. These are 3 little SEO hacks that can help you give your online visibility a boost and rectify existing issues through a speed test. If you require assistance with SEO and copywriting, find out more about my services or if you prefer to have a chat, get in touch today. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
Why you should work with a freelance SEO writer
If you have considered or are considering working with a freelance SEO writer, this article is for you. As a tech startup founder, and now a digital marketing consultant, I have dealt with SEO for over 7 years! As an SEO copywriter myself (see more details here), I thought it would be helpful to share why working with SEO writers can be valuable. When I started my first company, StudyFlats, I needed to learn about SEO. It all just seemed so complicated and tech-based. This combined with having to juggle around all other areas of the business made me reliant on external third parties. Initially, I worked with a marketing agency, which proved useless. The high costs associated with digital marketing agencies further prompted me to seek freelancers, mainly freelance SEO writers. Bear in mind that I had £400 in my bank account as a marketing budget in the first year (oh those really were the days). Anyway, I soon discovered that working with a freelance SEO writer can be hugely beneficial, so long as the following are clear: 2 years later, I hired a marketing team of four at StudyFlats and oversaw SEO content creation as a team leader/CEO. Hence, I also possess first-hand experience with SEO writers as employees. So let’s look at why you should work with a freelance SEO copywriter: Cost-efficient Perhaps the key differentiating factor in favour of freelancers against digital marketing agencies is the pricing. Working with a freelance SEO writer helps you generate far more content at a fraction of an agency’s cost. Tailored SEO service Working with an individual freelancer, in contrast to an agency, allows for a more tailored service. Many individual freelancers are (more) dependent on positive client feedback and retention. Less liability Working with digital marketing agencies and/or freelance SEO writers bears less legal liability than hiring employees. Unless your venture is at the stage in which it needs more permanent employees, then perhaps you may consider the recruitment option. However, EVEN if you do decide to hire employees, working with freelance SEO writers can still be cost-efficient. Plus, it’s beneficial as it creates a new frame set for your existing content. These are some of the reasons why working with a freelance SEO writer can benefit your business. If you are looking to hire a freelance SEO writer, then get in touch with me today! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
3 things to consider when hiring SEO copywriters
You’ve decided to look into hiring SEO copywriters. The word “saturated” would perhaps be an understatement to describe this sector. Hence, finding the best SEO copywriter(s) can be challenging. SEO is crucial if your business has a digital presence, which it most likely does. The obvious reason is that online searching, particularly Google, is where customers will find your business. However, another key importance of SEO is that it helps you communicate with your audience through content. With the latter in mind, I will emphasise the “content” aspect as it will be a major factor in hiring SEO copywriters. The purpose of hiring SEO copywriters should be the creation of content that: Personally, during my time managing my PropTech startup, StudyFlats, I made several mistakes with hiring SEO copywriters. I worked with both freelance writers as well as my own in-house marketing team. These are the three things that I’d recommend considering when hiring SEO copywriters: I. Writing portfolios An obvious one. Past work is a good indicator of the type of standards that you can expect. There are external websites such as Contently that freelance SEO writers use to create their own portfolios. Check mine HERE. II. Familiarity with your industry This may not be the ultimate deciding factor. Creating SEO-optimised content mainly requires expertise and superb writing skills. Hence, a skilled SEO copywriter should normally be able to create engaging content regardless of their past experience. However, it is undeniable that past work and experience specifically in your industry is a positive factors when hiring SEO copywriters. III. Demeanour and attitude Hiring SEO copywriters may be far from being similar to hiring employees. Nevertheless, it’s important to understand that working with a copywriter is still a business relationship. Moreover, you do not want to work with a professional who may be good at what they do but have a negative attitude. Let’s look at some of the attitude green and red flags in a copywriter: Green flags Red flags Respectful & professional behaviour Rude & unprofessional (e.g. late responses, general bad attitude) Client testimonials & reviews No reviews or testimonials from previous clients (albeit there are exceptions) Takes time to understand your business & allows you to explain your issues in details Does 95%of the talking / Asks little or no questions about your business / Self-centred & one-sided dialogue These are the three top things to consider when hiring SEO copywriters. Need help with SEO and copywriting? Contact me today (and you can test me on these three factors too). About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
4 Free SEO Keyword Research Tools
Free SEO keyword research tools can be very helpful for new founders or small businesses with limited budgets. Keyword research enables you to understand what your customers are searching for online. Therefore, it’s a tool to also understand what search terms people use to discover products, services or information. In this article, I want to highlight 3 free SEO keyword research tools which you can use to get started. If you want to read more about keyword research, this article by Hubspot provides plenty of information. So, let’s get started with our free SEO keyword research tools: 1. Ahrefs Ahrefs has a comprehensive set of SEO tools, including a free SEO keyword research tool. This tool allows you to discover search phrases across custom countries as well as categorise the keywords via metrics such as monthly search volume. 2. Quora That’s correct, I placed Quora on this list. And no, it’s not by mistake either…. For those who are unfamiliar, Quora is a social question-and-answer platform. In my personal experience as a founder, it has been instrumental in understanding my target market. The benefit of Quora is that it allows you to discover “actual” real-world questions that people have. Hence, you can use this to your advantage. Let’s demonstrate this in an example: Example: You want to discover what people are searching for in relation to resume writing/career advice. By searching for a resume, as you can see in the image, you will see a whole list of different questions around that topic. By being strategic and using this information to your advantage, you can discover plenty of SEO keywords for free. 3. Reddit Similar to Quora, this is another odd one in the group of free keyword research tools. Reddit is also a social platform that works on the basis of questions and answers. The principle is to target social platforms that have a “community” function with questions/answers. These can be beyond helpful in SEO keyword research and planning. 4. Google Trends Google Trends is one of the most helpful free keyword research tools. This tool enables you to analyse and evaluate the popularity of custom search phrases and keywords across different locations. These are some of the most helpful free SEO keyword research tools. If you’re interested in this topic, check out my other article on 5 free awesome SEO tools. Need help with your SEO & Digital Marketing? I have over 6 years of experience in this area and offer tailored services to founders and businesses of all sizes. About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.