Tag Archives: SEO Tips

Why SEO is more than just a marketing strategy?

cover photo for article about how seo goes beyond marketing

The consensus around SEO is viewing it as another marketing tool and strategy. However, this view is thoroughly incorrect; SEO’s function and impact go far beyond mere marketing.  Okay so before I explain the vast functions of SEO, let’s go over what is and entails.  What is SEO? Search Engine Optimization (SEO) is the process and practices that aim to increase a specific webpage and/or website’s presence and exposure within internet search engines.  As you may be aware, the most popular search engine in the world is Google. Therefore a considerable number of services and literature around SEO revolve specifically around Google.  SEO as a marketing strategy  In the modern age, our first source of information online is Google/search engines. Hence, it is not a surprise that plenty of marketing campaigns are based on search marketing.  First of all, It is important to distinguish between SEO and SMO (social media optimization).  Secondly, for the sake of clarity, this article will primarily focus on SEO and the role of search engines.  SEO enables businesses to gain exposure to local and international audiences, using a range of metrics in doing so.  SEO | brand identity and reputational factor What others say about a business is important, unless you are dealing with an organized smear campaign.  Note that in the heading I used the word “identity”. SEO is closely aligned with the “identity” factor both in an individual and corporate context.  As I stated before, the main method through which we obtain information about a person or company is by Google/search engines.  What appears about you and your business online is the first “picture” that portrays your individual and/or corporate identity.  SEO demonstrates competence  In line with the previous point about brand identity, SEO reveals more than elementary information about an entity.  For instance, say you are looking for a specific service and/or product.  Most individuals do not look beyond page 1 of Google’s search results. Why? You can partly blame it on laziness. However, I argue that it’s the principle of ‘trust” involved in this scenario. When an individual or company has a strong SEO presence, it (correctly) creates an indirect reflection of its competence.  SEO is integral to inbound marketing I recently wrote an article highlighting the importance of inbound marketing.  To keep it brief, I argued that today’s world is hyper-competitive, and therefore you require innovative approaches to marketing. As such, inbound marketing and specifically industry/subject knowledge is an efficient activity within the inbound marketing domain.  SEO is the bridge between thought leadership and prospects becoming aware of the thought leader. If you need help with SEO,  content writing, or online reputation management, get in touch with me today.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.

The amazing power of inbound marketing

cover photo for article about the amazing power of inbound marketing

Inbound marketing is extremely underrated, especially when it comes to larger organizations. The reasoning behind this is clear: we live in an impatient business world, and inbound marketing is a long-term strategy. In this article, I wish to briefly highlight what inbound marketing is. I will then proceed to explain why it is not optional but essential to implement an appropriate inbound marketing strategy.  What is inbound marketing? So, to provide a full overview, I will define inbound marketing in two ways: Definition 1 | Formal & academic Inbound marketing refers to strategies and practices that discuss, evaluate and correlate with the audience needs, wants and psychological profile (yes, I came up with this myself and did not steal it from somewhere else). Definition 2 | Informal Inbound marketing is about creating content for your audience and reaching out to them without talking about what you sell.  The key factor is content creation. This can be in various forms such as SEO, email marketing, video creation, guest posts, research, webinars and so on. The purpose of content creation within an inbound marketing strategy is to resonate with your audience’s wants and needs.  The business world, sadly, is guilty of a key marketing flaw.  Inbound marketing is often compromised for outbound marketing and direct sales Arguably, the majority of companies often focus on direct marketing methods and generating full life-cycle leads themselves.  This article is not to devalue outbound marketing and direct contact methods. However, one goal of this piece is highlighting the current dynamics of the business/marketing world. In doing so, I wish to reflect on how inbound marketing can be leveraged as a primary strategy for each business.  We live in a hyper-competitive world  Have a new business idea? Somebody has already come up with it. Have a cool new brand name in mind? Somebody else has thought of it already. Launched a new business? There’s a good chance there is a comparative competitor. Already scaling? So is your competitor…… The above serves as a brief verbal demonstration of the global environment in which business is conducted.  We are living in the age of “innovation”. From a small business perspective. Everyone has access to the enhanced commercial technologies today, such as Shopify.  Therefore, everyone is now somehow self-legitimised to be known as a “businessperson” or a “CEO”. And sometimes, there’s no issue with that, everybody has to start somewhere.  The point of this is to show that it’s now somehow about “what” you sell, but “how” you sell it. Likewise, larger corporations also ought to be innovative in their marketing agendas. The issue with outbound marketing is that it is easily replicable and overly used by all stakeholders, from companies to other marketing stakeholders such as agencies. Innovation cannot be applied to “cold calling” per se. Unless you wish to sing people a song on the phone, which I would strongly advise against.  Inbound marketing is innovative In contrast, inbound marketing leaves a great amount of room for creativity.  One basic, and advanced, example is a website’s blog / SEO. You can use your blog for so much.  However, you would be impressed to see how far subject knowledge combined with SEO proficiency can get you.  Plus, this approach to marketing allows you to target your specific audience by using subject awareness and thought leadership. Generate loyal prospects Building on the last point and the early definition provided, inbound resonates with a consumer’s needs and mindset.  In the context of written content/SEO in an inbound campaign, it is the consumer who is seeking content on a particular subject. This particular subject also somehow pertains to the work of the company.  Let’s consider an example: my work as a business consultant working with skilled migrants.  I write blogs on issues such as business visa policies. I’m not an immigration lawyer, nor a government representative. However, these are subjects that my prospects / future clients are interested in, and frankly so am I in my own case.  This practice has not only attained clients, but also warm qualified leads, as well as prospects on social media such as LinkedIn followers.  Cost-efficient (but not time-efficient) Outbound marketing has the advantage of generating results in the short-term. However, those results come at a cost, such as time, staff, planning and more.  Outsourcing is accordingly a costly option too.  However, inbound marketing, mainly requires “subject knowledge”. Therefore, there is this added element of “skill” within this strategy. However, it can generally be done at a more cost-efficient arrangement.  And this principle applies to a range of stakeholders, from solo founders to large organizations. Nonetheless, developing successful inbound marketing campaigns and achieving results take time. It is important that entrepreneurs and companies adopt inbound marketing strategies with a thorough awareness of its long-term nature. Inbound marketing can be a game changer for your business. Need an expert’s opinion? Get in touch with me to discuss your inbound marketing plans! About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.

3 free SEO hacks

cover photo for article about SEO hacks by Sohrab Vazir

With SEO being integral in website visibility and traffic acquisition, it’s always good to be on the lookout for the latest SEO hacks. It’s even more important to do so as a founder/company with a small marketing budget.  One thing that I learned as a founder and SEO copywriter is that sometimes a small SEO hack can end up generating a lot of traffic and sales.  Before outlining the SEO hacks, I want to emphasise a key factor that you should be aware of throughout your marketing campaigns.  And that is to think like your customer and understand their thought process. SEO HACK #1 Use forums and social media channels for SEO content brainstorming One way to start generating ideas for the content you wish to write on your website is by looking at your customers’ questions.  Some of the best platforms to do so are Reddit & Quora. This is also covered in another blog post that I wrote about free SEO keyword research tools. SEO HACK #2 Do a speed test on your website  Did you know that user experience and therefore your website’s speed affect SEO?  You may have good content; however, if your website fails to provide an adequate level of positive user experience then it’s bad news for your SEO.  You can do a speed test on Google’s PageSpeed Insights. SEO HACK #3 Sign your business up on online directories Online directories such as Yelp can increase visibility, as well as boost your SEO through backlinks. However, be careful with this step as too many submissions and thus low-quality backlinks can actually harm your SEO.  These are 3 little SEO hacks that can help you give your online visibility a boost and rectify existing issues through a speed test.  If you require assistance with SEO and copywriting, find out more about my services or if you prefer to have a chat, get in touch today.  About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.

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