Getting more TikTok views can be tricky, but it’s certainly doable. I started my TikTok channel in late 2023. For the first few months, I didn’t post often and my videos had between 500-1000 views with minimal engagement. However, between July and September 2024, I got almost 500,000 TikTok views for my videos.

Getting more TikTok views is any creator or business’s goal who has a presence on TikTok. Yet, many struggle to achieve this. I will share some of the steps that I implemented that led to more TikTok views on my channel. 

Be authentic 

The most important principle is authenticity. There is too much generic and inauthentic content these days, and people loathe it. 

Authenticity is a rare trait in today’s world, and it is certainly valued by others.

Be relatable 

People engage with content that they can relate to. Make sure that you prioritise relatability in your content creation strategy. 

Understand your audience. In doing so, as the following:

What makes them happy? 

What makes them sad or angry?

Embrace the trolls 

Once you get some traction, you will have trolls on your page. It simply doesn’t matter what your post is about. 

Sadly, there are people in the world with too much free time on their hands who take pleasure in bringing others down. 

Do not let them discourage you, humorously engage with them. Trolls hate seeing their tactics failing and this will keep them coming back to your page, which helps your content in the algorithm. 

Have a good content strategy 

Having the right content strategy is vital. Make sure you have a good roadmap of the content that you want to create. 

Your content strategy should consider all implications in terms of engagement, compliance with applicable laws as well as your resources. 

Want help in getting more TikTok views? Contact me today to discuss how I may be able to help. 

About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international graduate, I started my own Property Technology (PropTech) business. Currently, I help aspiring founders, content creators and companies with their digital presence.