Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Category Archives: Founders
How to get more TikTok views
Getting more TikTok views can be tricky, but it’s certainly doable. I started my TikTok channel in late 2023. For the first few months, I didn’t post often and my videos had between 500-1000 views with minimal engagement. However, between July and September 2024, I got almost 500,000 TikTok views for my videos. Getting more TikTok views is any creator or business’s goal who has a presence on TikTok. Yet, many struggle to achieve this. I will share some of the steps that I implemented that led to more TikTok views on my channel. Be authentic The most important principle is authenticity. There is too much generic and inauthentic content these days, and people loathe it. Authenticity is a rare trait in today’s world, and it is certainly valued by others. Be relatable People engage with content that they can relate to. Make sure that you prioritise relatability in your content creation strategy. Understand your audience. In doing so, as the following: What makes them happy? What makes them sad or angry? Embrace the trolls Once you get some traction, you will have trolls on your page. It simply doesn’t matter what your post is about. Sadly, there are people in the world with too much free time on their hands who take pleasure in bringing others down. Do not let them discourage you, humorously engage with them. Trolls hate seeing their tactics failing and this will keep them coming back to your page, which helps your content in the algorithm. Have a good content strategy Having the right content strategy is vital. Make sure you have a good roadmap of the content that you want to create. Your content strategy should consider all implications in terms of engagement, compliance with applicable laws as well as your resources. Want help in getting more TikTok views? Contact me today to discuss how I may be able to help. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international graduate, I started my own Property Technology (PropTech) business. Currently, I help aspiring founders, content creators and companies with their digital presence.
The unemployable entrepreneur: why founders become unemployable?
The tail of the unemployable entrepreneur is less often discussed. Many business owners believe that they have the option of employment if their business fails or they simply decide to shift their careers. If you are considering starting a business or are already an entrepreneur, you should be aware that you may be or become an unemployable entrepreneur. There are multiple reasons behind why entrepreneurs become unemployable and I will highlight some of them in this article. Many entrepreneurs believe that starting and growing a business equips them with skills that will assist them in employment, should they choose to pursue it at a later stage. And this is true in principle, however, the reality is that as an entrepreneur you are likely to become unemployable. Let’s look at some of the reasons why. Your skills are not the only factor As an entrepreneur, you will develop a multi-dimensional set of skills. These may help you excel in employment. However, employers often consider other factors and do not exclusively focus on your abilities alone. Long-term commitment Being a former or current entrepreneur undermines the prospects of your long-term commitment to a company. Many employers will assume that you are seeking a role for the short-term and will not commit to the company on a long-term basis. This translates to further costs incurred to the employer to re-hire and replace you as an employee. Obedience Yes, I used the word “obedience”. And please do not get me wrong: there are many employers who are great and do not expect “obedient” people in the strict definition of the term. However, being an entrepreneur undermines your ability to take orders and not be the “one in charge”. In an employer’s view, this raises the possibility of workplace conflict and ultimately having to let you go. The latter also comes with financial and legal liabilities for the employer. Conflict of interest And lastly, an employer may believe that you are seeking to work for them for the sole purpose of accessing their trade secrets, client base and internal protocols to start a competing business at a later stage. I do not need to explain this any further as there is no single company that would willingly assist a potential future competitor. If you are considering entrepreneurship, you must understand and accept the reality that you may become an unemployable entrepreneur if you consider a career shift in the future. Therefore, you must balance all probabilities and accept that this path may be permanent. I have also made a YouTube video on this topic with reference to my own example, make sure to check it out. If you need help with either entrepreneurship or employment. Feel free to reach out to me to discover how I can help. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international graduate, I started my own Property Technology (PropTech) business. Now I help aspiring business owners and job seekers fulfil their potential.
Business Ideas: Do you have to solve a problem?
Business ideas have become synonymous with solving a problem. However, do you always have to solve a problem when coming up with a business idea? I will highlight the supporting and opposing arguments concerning a problem-solution-based approach to business ideas. Business ideas, and finding the right one, are not easy tasks in this day and age. There is stiff competition and there is a chance that any good idea that you come up with has already been implemented. This has led to many professionals, consultants and even academics advocating for a problem/solution approach to validating business ideas. Business ideas should solve a problem? Okay, let’s look at the solution-based approach to business ideas. I do support this principle and my ventures so far have implemented it. The benefits of a solution-based approach is that: The issue with this approach is that: However, not all successful ventures are based on solving a problem. Consider the following business models/companies: -Coca Cola -Dating apps such as Tinder -OnlyFans None of these companies solve a problem per se. Yet, they are billion-dollar ventures. With dating apps, one may argue that they solve the problem of loneliness. However, one does not necessarily need a dating app to meet their partner. The reason why these companies are successful is one factor: demand. And demand is not always necessarily based on solving a problem but rather on people’s willingness to pay for what you offer. To summarise: solving problems is a useful approach to coming up with business ideas. However, the aforementioned should not be the exclusive principle and founders must prioritise demand as the core factor. Struggling to come up with a business idea? As a business consultant and former tech founder, this is my specialty. Contact me to see whether I can help you with finding the right business idea or check out my advisory program specifically designed for new/prospective business owners. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business. Now I help aspiring business owners and job seekers fulfil their potential.
Patents: 4 Basic Facts
Patents are complex, and obtaining them is only part of the hurdle. As a business consultant working with innovative founders, I get a lot of questions about patents. While I am not a patent attorney, I will share 4 basic facts about patents that will give you an idea about protecting your intellectual property through this route. Obtaining patents is certainly a complex path. You must consult a patent attorney if you wish to do so. However, to get started, I will share 4 basic facts about patents that will give you an idea of what to expect. 1. Patents are expensive First of all, patents cost a lot. As an example, let’s look at the UK: Summary of Costs As you notice, the key costs are associated with patent attornies, which you must consult if you decide to file and register a patent. For more information on UK patent costs, check here. 2. Patents take time It takes time to register a patent. On average, you are looking at 1 to 2 years (although this may vary). However, the key principle is that, unlike trade marks, patents are more complex and time-consuming. 3. They are jurisdictional Similar to trade marks, patents usually cover a certain jurisdiction, for instance, the UK. If you wish to obtain multi-jurisdictional protection, there are higher fees. 4. Obtaining a patent is not the end Lastly, it should be noted that obtaining a patent is not the end of the line. Your competitors, often firms with more resources, will most likely seek to find a way around your patent or worse, get into a legal patent battle with you. And what must be noted is that these legal battles will cost you, a lot. If you are seeking to register a patent, it is important to consult a patent attorney. Working with me as your business consultant includes introducing you to one to ensure you obtain solid advice before making any decisions and investing your resources. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business. Now I help aspiring business owners and job seekers fulfil their potential.
How to start a business with no money
If you wish to start a business with no money, you have a difficult journey ahead. However, it is certainly not impossible. I will give you some realistic tips and steps that can help you start a business with little or no money. I personally comprehend the difficulty of starting a business with no money. Back in 2016, I was a 22-year-old graduate and embarked on the path of business ownership whilst I had less than £500 to my name. To make things worse, I was on a business visa in the UK and had to meet certain milestones, making it even harder. Read more about my story here. However, I eventually grew the business to over 30 UK cities and a team of four. Yes, I did have additional capital available to me, but the business’ foundation and traction was achieved with less than £500. Here are some options that may be worth considering if you want to start a business with no money. 1. Business grants Depending on where you are and your proposed business, there may be business grants available to you. Some grants provide a lump-sum payment, and some others cover a portion of your business expenses. 2. Credit cards & loans In the UK, you can search for grants via the UK government website here. This is a tricky one. I am personally against racking up debt, and certainly in the case where that debt is spent towards a non-certain outcome. However, starting a business is about taking risks. Therefore, this is an option worth considering. 3. Barter This is an option that is less often referred to. However, it is worth considering if you possess in-demand skills. Barter is essentially exchanging a good/service in exchange for the same. For instance, you may have solid writing skills. You meet a developer who needs a copywriter for a project. At the same time, you require an app. By exchanging skills, you can achieve certain outcomes towards starting a business with no money. These options are worth considering if you wish to start a business with no money. Although they may not be applicable to everybody, it’s important to not allow the lack of capital to deter you from pursuing your vision. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business. Now I help aspiring business owners with starting and scaling the ventures.
Why I hate LinkedIn?
Over the years, I’ve come to hate LinkedIn with a passion. Sadly, a platform meant to foster connections, learning and employment opportunities has become the total opposite of its original purpose. I didn’t always hate LinkedIn. I used it for over 10 years and was active on the platform. However, starting my consultancy business shed some light on how useless (and irritating) it’s become. Plus, as my audience may be aware, I am an authentic individual and have adopted the same approach towards my work. Authenticity somehow conflicts with the way people use LinkedIn in the present day. And this is not the only reason that I hate LinkedIn. Allow me to list my reasons for growing to hate LinkedIn with a passion. 1. Mostly useless for business I’m a business person. Therefore, how I feel about a certain platform, individual or issue is not the sole determinant of my decision-making. However, what bugs me with LinkedIn is that it proved to be extremely useless for my business growth. I rarely, if ever, got a client from LinkedIn. I did have people expressing interest in my services, yet they all turned out to be dead-end prospects. The issue is that LinkedIn is filled with people/businesses trying to sell their services, and this makes you just another “salesperson”. There is hardly anything unique about you or your business seeking to gain prospects. For reference, I’m partially talking about those sales DMs that most of us receive in our inboxes. 2. Fakeness Fakeness and inauthenticity are essentially the core of most social media and networking platforms. Not only is LinkedIn not an exception, but it has become a champion of BS content and posts. And the worst part is that most people on LinkedIn believe they are unique, yet they are mimicking what everybody else is doing. 3. Virtue signalling Building on the last point, the virtue signalling on LinkedIn is beyond the scale. Let’s look at the immigration industry, one which I am familiar with. Most “professionals” in this sector are quick to post content on migrants’ rights and cultural sensitivities. I saw a post from an individual stressing the importance of getting foreign names right. Yet, this very same person ironically misspelt my name in a direct message to me. This made me think: “I’ll make a post about this just to demonstrate the fakeness of these people” and perhaps to emphasise the importance of getting other people’s names right as basic courtesy. And oh boy, I had these leaches jumping under the post condemning me. Not to mention that one of these people worked in the immigration sector too. 4. Constant sales messages Not a single day went by without me receiving some form of sales message on LinkedIn. And the worst part is that these messages are so generic and not personalised. 5. LinkedIn “influencers” Lastly, let’s talk about these “Top Voices” on LinkedIn who for the most part provide little to no value. I’m talking about those who share generic posts such as “pay your people more”, and “be kind” and having 10,000 people reacting to such posts as if they have paved the way for living on Mars. LinkedIn may be beneficial for some, but I grew to hate it more and more in the last few years. Perhaps it’s time for a new platform? One that is not centred around BS and vanity. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business. Now I help aspiring business owners with starting and scaling the ventures.
Why every international entrepreneur should work with a business consultant?
You are an international entrepreneur and want to start a business abroad. You may dread the various legal, commercial and perhaps cultural challenges ahead of you. Obtaining a visa, albeit a significant milestone, is only your first hurdle. I know how this situation feels as I have been in your shoes. I became an international entrepreneur in the UK following the competition of my master’s degree at Newcastle University. At the time, I identified a gap in the student housing market, which resulted in conceptualising and founding my former venture, StudyFlats. Within 4 years, I grew StudyFlats to 30+ UK cities, a team of four and we almost closed our first funding round until the lovely events of 2020 squashed the entire company (yes, painful). Nevertheless, I still obtained my Settlement/Indefinite Leave to Remain in the UK, also known as permanent residency. Throughout this entire time, I was fortunate to have friends and a powerful network to help me overcome some of the challenges facing every international entrepreneur. This was especially the case as I started StudyFlats with less than £500 and proofread students’ assignments in the first year to support myself and my business. However, not every international entrepreneur may have the network that I had. Moreover, I still had to make a lot of mistakes and go through extreme financial and mental pressure to grow my business. Yet, I could not identify a business consultant who specialised in working with overseas entrepreneurs (and decided to be the first one myself by the end of 2022). Let me tell you a little truth: as an international entrepreneur, you are at a disadvantage. You are taking risks and are also investing your key resources, time and money. If it fails, you are the only one losing. Risk is a core part of entrepreneurship, regardless of what type of entrepreneur you are. However, the risk is even greater when you are an entrepreneur and also have to comply with immigration rules and milestones. And this is one of the reasons why every international entrepreneur should work with a business consultant. Working with a consultant such as myself will help you in the following ways: Minimising risk My first advice to any entrepreneur is to have a thorough understanding of the market in which they seek to operate. This requires: Many international entrepreneurs lack one or both of the above, and it often results in disaster. The right business consultant will help you minimise risk as they possess both of the above factors. Cultural gap In life, and especially in business, everything boils down to relationships. You may neglect this factor. However, if you fail to communicate with your stakeholders the right way, you are destined to fail. The way business is conducted differs in each country. You may be a skilled entrepreneur, yet lack the cultural grasp of doing business in a country other than yours. Business consultants who work with international entrepreneurs (at least the right ones) will comprehend the importance of this point. Additionally, they will be able to help you successfully navigate the cultural landscape. Commercial expertise Entrepreneurship is a game of unlimited challenges. You fix one aspect, and the other crumbles. This is a brutal reality that you must accept. Additionally, various considerations must be taken into account. Let’s look at a few: By working with a business consultant, you will delegate some of these to them. This is not only sensible from a business perspective, but also essential for you to be able to overcome the personal and professional challenges that you will have to face. These are some of the reasons why every international entrepreneur should work with a business consultant. If you are an international entrepreneur and want to work with a consultant, get in touch with me today. I am the UK’s first and #1 independent business consultant who has been through the immigration journey himself. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I did so by obtaining an endorsement from Newcastle University under the Tier 1 Graduate Entrepreneur Scheme. Subsequently, I obtained a further 3-year Tier 1 Entrepreneur Visa (replaced by the Innovator Founder Visa). I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) in the UK. I now help other migrant entrepreneurs, such as myself, with their businesses.
Start a business, but not for the wrong reasons
If you are planning to start a business, it is important to understand “why” you are doing so. Each venture has its own “why” and mission. However, some reasons are the wrong ones to begin with, and I will talk about 3 of them in this piece The motivation to start a business vary for each founder or founding team. You may be seeking to offer an innovation, improve an existing process, or fill an existing market gap. However, as a consultant, I have noticed a new wave of “aspiring” business owners who are seeking to become entrepreneurs. Yet, their reasons for doing so are shallow and lack a valid commercial basis. Some of the common themes among these wrong reasons are: 1. Not wanting to have a boss The mindset of starting a business so you can not have a boss to answer to is a dangerous one. You are indeed in charge of everything and there is not a superior that you have to be accountable to. Nevertheless, I learnt that even as a business owner, your customers and other stakeholders are your boss. These are parties that you must keep happy and be accountable to. Thus, the idea that by being a business owner you will forfeit accountability is incorrect. 2. Getting rich quickly I am not denying that businesses are commercial entities. Hence, making money is the primary motive. However, entrepreneurship should not be viewed as the gateway to getting rich quickly. This is unlikely to happen rapidly in the case of most businesses and it will take time, risk, resources and patience. If you are unwilling to invest the abovementioned into starting a business and are looking to make a quick buck, you may be in for disappointment. 3. Ego and vanity Lastly, if starting a business is a tool to stroke your ego and “show off”, you are in for the wrong reason. My philosophy is that the first step towards starting a business is to drop your ego and adopt the mindset that you know nothing. These are 3 common wrong reasons for starting a business. Before doing so, make sure that you have a clear “why” and emphasise the commercial context of starting a business. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business. I now help other entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
Startup funding: a simple guide
Navigating the world of startup funding can be a daunting task for founders. Securing the right type of cash injection at the right time is crucial for your startup. This comprehensive guide will walk you through the various stages of startup funding, the types of funding available, and best practices to attract investors. What is Startup Funding? Startup funding refers to the money that entrepreneurs raise to launch and grow their new business ventures. This funding can come from various sources, each with its own benefits and requirements. The primary goal is to secure enough capital to cover initial costs, sustain operations, and scale the business until it becomes profitable. Stages of Startup Funding 1. Pre-Seed Funding Pre-seed funding is the earliest stage of funding, often coming from the founders themselves, friends, family, or small angel investors. This stage focuses on developing the initial business idea, market research, and creating a minimum viable product (MVP). 2. Seed Funding Seed funding is the first official equity funding stage. It helps startups conduct product development, market research, and business model validation. 3. Series A Funding Series A funding focuses on scaling the product and user base. Startups use this funding to optimize their product offerings, expand the team, and enter new markets. 4. Series B Funding Series B funding is used for scaling operations, including expanding the market reach, hiring additional team members, and improving technology. 5. Series C Funding and Beyond Series C funding and subsequent rounds are aimed at scaling the business rapidly, developing new products, entering international markets, or preparing for an acquisition or IPO. Types of Startup Funding 1. Bootstrapping Bootstrapping involves funding the startup using personal savings or revenue from the business. It allows founders to retain full control and ownership but can limit growth due to limited capital. 2. Angel Investors Angel investors are high-net-worth individuals who invest their personal funds in startups in exchange for equity. They often provide mentorship and valuable industry connections. 3. Venture Capital (VC) Venture capital firms invest in startups with high growth potential in exchange for equity. They typically get involved in later stages (Series A and beyond) and provide significant funding along with strategic guidance. 4. Crowdfunding Crowdfunding involves raising small amounts of money from a large number of people, typically via online platforms like Kickstarter or Indiegogo. It’s an excellent way to validate market interest and gain early customers. 5. Grants and Competitions Grants and competitions offer non-dilutive funding, meaning you don’t have to give up equity. These are often provided by government programs, non-profits, or industry competitions. 6. Bank Loans Bank loans are traditional funding methods where startups borrow money and repay it with interest. This option does not require giving up equity but does require a solid business plan and creditworthiness. Best Practices to Attract Investors 1. Develop a Solid Business Plan Investors need to see a well-thought-out business plan that outlines your vision, market analysis, revenue model, and growth strategy. Ensure your plan highlights the potential return on investment. 2. Build a Strong Team A talented and dedicated team is crucial for success. Investors are more likely to fund a startup with a strong leadership team that has relevant experience and a proven track record. 3. Create a Minimum Viable Product (MVP) Developing an MVP demonstrates your ability to execute your idea and provides a tangible product for investors to evaluate. It also helps validate your business concept in the market. 4. Network and Build Relationships Attend industry events, join startup incubators, and use online platforms like LinkedIn to connect with potential investors. Building relationships can lead to valuable introductions and funding opportunities. 5. Show Traction Demonstrate market demand and your startup’s potential by showing early sales, user growth, or partnerships. Traction proves that there is a viable market for your product or service. Conclusion Understanding how startup funding works is essential for any entrepreneur looking to turn their business idea into a successful company. By familiarizing yourself with the various stages and types of funding, and following best practices to attract investors, you can secure the capital needed to launch and grow your startup. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I now help other entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
Innovator Founder Visa: Pros & Cons
None of the content in this article, website, or my services constitute immigration advice or services. This content is presented as general information and on the basis of personal opinion. For immigration assistance, please refer to a regulated solicitor or immigration advisor. The UK’s Innovator Founder visa was launched in 2023 as a pathway for foreign entrepreneurs to set up businesses in the UK. The visa and its requirements have substantially changed from its predecessor, the Innovator visa and the Tier 1 Entrepreneur scheme If you are considering the UK’s Innovator Founder visa, then it is sensible to make a full evaluation. As a former migrant entrepreneur and business consultant working with people navigating the business immigration journey, I will seek to highlight the pros and cons of this visa. Innovator Founder Visa Pros Suitable for scalable businesses The Innovator Founder visa requirements emphasize scalability. As such, if your business is scalable, or is already at traction stage, then this visa may be suitable. Pathway to permanent residence & UK citizenship This visa offers two pathways for settlement (permanent residence) in the UK: three years or five years. In comparison to other countries such as the UAE, this may be a desirable aspect for some. The UK’s global position The UK is among the easiest countries in the world to start a business in. Although due to recent legislation by the Companies House, there are now additional requirements and compliance protocols for setting up a company in the UK. The multicultural landscape of the UK, as well as English being the spoken language may be an advantage to some international entrepreneurs. Secondary employment The current Innovator Founder visa permits paid employment alongside the applicant’s business. This may be a beneficial option for some international founders. Innovator Founder Visa Cons Strict business & endorsement requirements The selection process for the Innovator Founder visa which is through an endorsement from one of the four designated Endorsing Bodies is strict. There are several requirements that your business must meet, as well as the founder/founding team meeting a certain skills level. Less Endorsing Bodies There are now only 4 endorsing bodies in contrast to 65 under the previous Innovator visa pathway. This leaves applicants with less choice and a lower margin of error. Personally, I support the view that a larger selection of Endorsing Bodies will facilitate additional sector-specific expertise. May be expensive for some There are several costs involved, and these exclude any additional help from third parties such as a business consultant (me) or an immigration advisor/solicitor. Minimum budget required: ÂŁ5000 to ÂŁ10,000 (this does not include the funds for your business). The initial costs are: Endorsement: ÂŁ1200 Visa Application Fee: ÂŁ1,191 (outside the UK) or ÂŁ1486 (inside the UK) NHS Health Surcharge: ÂŁÂŁ1,035 per year To help my clients/ Innovator Founder visa applicants, I offer an idea assessment service. This will involve assessing your idea and the provision of expert feedback to reduce the chances of your endorsement being rejected. Economic uncertainty Global events such as the 2008 Financial Crisis, Brexit and COVID-19 have left a painful mark on the UK’s economy. This is evident in several contexts such as the Cost-of-Living Crisis. Additionally, with the 2025 General Election coming up, it is reasonable to expect dramatic policy shifts, indicating economic uncertainty. These are some of the pros and cons of the Innovator Founder visa. Need help with the Innovator Founder visa endorsement? Check out my services, designed specifically for founders like you. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I did so by obtaining an endorsement from Newcastle University under the Tier 1 Graduate Entrepreneur Scheme. Subsequently, I obtained a further 3-year Tier 1 Entrepreneur Visa (replaced by the Innovator Founder Visa). I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) in the UK. I now help other migrant entrepreneurs, such as myself, with their businesses. Disclaimer: none of the content in this article or my services constitutes immigration advice or services.