Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Tag Archives: SMO
Why SEO is more than just a marketing strategy?
The consensus around SEO is viewing it as another marketing tool and strategy. However, this view is thoroughly incorrect; SEOâs function and impact go far beyond mere marketing. Okay so before I explain the vast functions of SEO, letâs go over what is and entails. What is SEO? Search Engine Optimization (SEO) is the process and practices that aim to increase a specific webpage and/or websiteâs presence and exposure within internet search engines. As you may be aware, the most popular search engine in the world is Google. Therefore a considerable number of services and literature around SEO revolve specifically around Google. SEO as a marketing strategy In the modern age, our first source of information online is Google/search engines. Hence, it is not a surprise that plenty of marketing campaigns are based on search marketing. First of all, It is important to distinguish between SEO and SMO (social media optimization). Secondly, for the sake of clarity, this article will primarily focus on SEO and the role of search engines. SEO enables businesses to gain exposure to local and international audiences, using a range of metrics in doing so. SEO | brand identity and reputational factor What others say about a business is important, unless you are dealing with an organized smear campaign. Note that in the heading I used the word âidentityâ. SEO is closely aligned with the âidentityâ factor both in an individual and corporate context. As I stated before, the main method through which we obtain information about a person or company is by Google/search engines. What appears about you and your business online is the first âpictureâ that portrays your individual and/or corporate identity. SEO demonstrates competence In line with the previous point about brand identity, SEO reveals more than elementary information about an entity. For instance, say you are looking for a specific service and/or product. Most individuals do not look beyond page 1 of Googleâs search results. Why? You can partly blame it on laziness. However, I argue that itâs the principle of âtrustâ involved in this scenario. When an individual or company has a strong SEO presence, it (correctly) creates an indirect reflection of its competence. SEO is integral to inbound marketing I recently wrote an article highlighting the importance of inbound marketing. To keep it brief, I argued that todayâs world is hyper-competitive, and therefore you require innovative approaches to marketing. As such, inbound marketing and specifically industry/subject knowledge is an efficient activity within the inbound marketing domain. SEO is the bridge between thought leadership and prospects becoming aware of the thought leader. If you need help with SEO, content writing, or online reputation management, get in touch with me today. About | My name is Sohrab Vazir. Iâm a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.
Free Courses For New Founders
In this day and age, free courses for new founders can be super helpful. Starting a new business comes with many challenges and budget is usually the biggest. Therefore, in this article I will share a list of free courses for new founders as a starting point for your entrepreneurship journey. Of course, it must be noted that these courses are primarily centred around digital tools. Therefore, this article may not be applicable to founders seeking a non-digital free course. Introduction to Generative AI | Free Course by Google Great introductory course for founders and other individuals to understand the basics of Generative AI. Introduction to Large Language Models (LLM) | Free Course by Google This is a useful course for founders who wish to develop their own GenAI applications. Google Analytics | Free Course by Google Google Analytics is the fundamental tool that allows you to track your online presence as a founder. Therefore, itâs really important to prioritise learning about Google Analytics as you start your own business. Google Search Console | YouTube Series by Google Search Central Next up is Google Search Console. I mentioned how awesome Google Search Console is in another article about 5 Free Awesome SEO Tools. Google Search Console is the tool that will enable you to track the keywords that your website is ranking for. Of course, the features are far more detailed, but thatâs the essential function of Google Search Console Google Digital Garage | Free Course by Google Google Digital Garage offers courses within a number of areas, most notably digital marketing. âThe Fundamentals of Digital Marketingâ course is free and also comes with a certificate which you can add to your resume or LinkedIn profile too. Digital Marketing Course | Free Course by HubSpot Academy One of the really useful free courses for new founders is the Digital Marketing Course offered by HubSpot academy. It covers the key elements of digital marketing which is very useful for every new business owner. Emotional Intelligence in the Workplace | Course on Udemy Right, so with this last one I wanted to highlight a different angle. So much of the current trends and directions are towards acquiring technical and commercial skills. Over the years there has been increasing attention towards âsoft skillsâ, especially those applicable to the workplace such as emotional intelligence. Therefore, it was worth mentioning a free course for new founders that targets their interpersonal competencies. Introduction to Microsoft Excel | Course on Coursera Being proficient with Excel can go a long way, and therefore this course hosted on Coursera can be very useful to new founders Build a free website with WordPress | Course on Coursera This course is very useful if you wish to build a website for your founders, especially for smaller and more basic projects. Business Growth: Start-Ups, Investment and Negotiation | Stanford Useful course for first-time founders and/or business owners. These are some of the best free courses for new founders⊠For more insights check out my blog + discover more about my advisory learning programs for new founders below. About | My name is Sohrab Vazir. Iâm a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content. For more info, please visit here.