Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Tag Archives: Start-up
How Venture Capital Funding Works: A Beginner’s Guide
Venture capital (VC) funding plays a pivotal role in the startup ecosystem, providing businesses with the financial backing they need to scale and succeed. Whether you’re an entrepreneur looking to secure VC funding or simply curious about how it works, understanding the basics is crucial. In this blog post, I’ll walk you through how venture capital funding works, from the initial stages of investment to the potential returns for investors. What is Venture Capital? Venture capital is a type of private equity financing provided by investors to early-stage companies that have high growth potential but are also considered high-risk. In exchange for their investment, venture capitalists (VCs) typically take an equity stake in the company. Their goal is to support the business’s growth, with the hope of generating a significant return on investment (ROI) through exits, such as acquisitions or IPOs. Key Players in Venture Capital Funding To understand how venture capital works, it’s important to know the key players involved: Funding Stages Venture capital funding typically occurs in several stages, with each round of investment serving a different purpose in the startup’s journey. 1. Seed Stage At the seed stage, startups are usually in the idea or early development phase. They may have a product prototype or a business plan but lack the funds to bring their product to market or scale operations. Seed funding is often used for market research, product development, and team building. 2. Early Stage (Series A & B) Once a startup has developed its product and has some traction, it may seek early-stage funding to refine its business model, expand its team, and start acquiring customers. Series A funding is typically the first round of institutional investment, while Series B funding helps the company grow even further. 3. Growth Stage (Series C and beyond) At the growth stage, the company is well-established, and its product or service is showing significant promise. Series C funding and beyond are used to expand into new markets, develop additional products, or prepare for an IPO or acquisition. How Does VC Funding Work? 1. The Investment Process The venture capital investment process typically follows these steps: 2. Ownership and Control In exchange for funding, the venture capitalists receive equity in the company. The amount of equity depends on the valuation of the business and the investment amount. In most cases, VCs also negotiate for seats on the board of directors. This allows them to have a say in the company’s strategic decisions. 3. Exit Strategy VCs typically expect to exit their investment within 5 to 10 years. The most common exit strategies include: How Do VCs Make Money? Venture capitalists make money by helping startups grow and eventually achieving a profitable exit. They make a return on their investment through: Venture capital funding is a critical lifeline for startups looking to grow, scale, and reach their full potential. Understanding the stages of VC funding, the key players involved, and the investment process can give entrepreneurs the tools they need to attract investors and secure the funding they need to succeed. For venture capitalists, it’s a way to potentially make a significant return by backing the next big thing in the business world. Whether you’re an entrepreneur seeking funding or an investor looking to understand how VC works, the dynamics of venture capital funding are essential to the innovation and success of tomorrow’s businesses. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, I started my own Property Technology (PropTech) business. I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) in the UK. I now help other migrant entrepreneurs, such as myself, with their businesses.
Business Ideas: Do you have to solve a problem?
Business ideas have become synonymous with solving a problem. However, do you always have to solve a problem when coming up with a business idea? I will highlight the supporting and opposing arguments concerning a problem-solution-based approach to business ideas. Business ideas, and finding the right one, are not easy tasks in this day and age. There is stiff competition and there is a chance that any good idea that you come up with has already been implemented. This has led to many professionals, consultants and even academics advocating for a problem/solution approach to validating business ideas. Business ideas should solve a problem? Okay, let’s look at the solution-based approach to business ideas. I do support this principle and my ventures so far have implemented it. The benefits of a solution-based approach is that: The issue with this approach is that: However, not all successful ventures are based on solving a problem. Consider the following business models/companies: -Coca Cola -Dating apps such as Tinder -OnlyFans None of these companies solve a problem per se. Yet, they are billion-dollar ventures. With dating apps, one may argue that they solve the problem of loneliness. However, one does not necessarily need a dating app to meet their partner. The reason why these companies are successful is one factor: demand. And demand is not always necessarily based on solving a problem but rather on people’s willingness to pay for what you offer. To summarise: solving problems is a useful approach to coming up with business ideas. However, the aforementioned should not be the exclusive principle and founders must prioritise demand as the core factor. Struggling to come up with a business idea? As a business consultant and former tech founder, this is my specialty. Contact me to see whether I can help you with finding the right business idea or check out my advisory program specifically designed for new/prospective business owners. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business. Now I help aspiring business owners and job seekers fulfil their potential.
Startup funding: a simple guide
Navigating the world of startup funding can be a daunting task for founders. Securing the right type of cash injection at the right time is crucial for your startup. This comprehensive guide will walk you through the various stages of startup funding, the types of funding available, and best practices to attract investors. What is Startup Funding? Startup funding refers to the money that entrepreneurs raise to launch and grow their new business ventures. This funding can come from various sources, each with its own benefits and requirements. The primary goal is to secure enough capital to cover initial costs, sustain operations, and scale the business until it becomes profitable. Stages of Startup Funding 1. Pre-Seed Funding Pre-seed funding is the earliest stage of funding, often coming from the founders themselves, friends, family, or small angel investors. This stage focuses on developing the initial business idea, market research, and creating a minimum viable product (MVP). 2. Seed Funding Seed funding is the first official equity funding stage. It helps startups conduct product development, market research, and business model validation. 3. Series A Funding Series A funding focuses on scaling the product and user base. Startups use this funding to optimize their product offerings, expand the team, and enter new markets. 4. Series B Funding Series B funding is used for scaling operations, including expanding the market reach, hiring additional team members, and improving technology. 5. Series C Funding and Beyond Series C funding and subsequent rounds are aimed at scaling the business rapidly, developing new products, entering international markets, or preparing for an acquisition or IPO. Types of Startup Funding 1. Bootstrapping Bootstrapping involves funding the startup using personal savings or revenue from the business. It allows founders to retain full control and ownership but can limit growth due to limited capital. 2. Angel Investors Angel investors are high-net-worth individuals who invest their personal funds in startups in exchange for equity. They often provide mentorship and valuable industry connections. 3. Venture Capital (VC) Venture capital firms invest in startups with high growth potential in exchange for equity. They typically get involved in later stages (Series A and beyond) and provide significant funding along with strategic guidance. 4. Crowdfunding Crowdfunding involves raising small amounts of money from a large number of people, typically via online platforms like Kickstarter or Indiegogo. It’s an excellent way to validate market interest and gain early customers. 5. Grants and Competitions Grants and competitions offer non-dilutive funding, meaning you don’t have to give up equity. These are often provided by government programs, non-profits, or industry competitions. 6. Bank Loans Bank loans are traditional funding methods where startups borrow money and repay it with interest. This option does not require giving up equity but does require a solid business plan and creditworthiness. Best Practices to Attract Investors 1. Develop a Solid Business Plan Investors need to see a well-thought-out business plan that outlines your vision, market analysis, revenue model, and growth strategy. Ensure your plan highlights the potential return on investment. 2. Build a Strong Team A talented and dedicated team is crucial for success. Investors are more likely to fund a startup with a strong leadership team that has relevant experience and a proven track record. 3. Create a Minimum Viable Product (MVP) Developing an MVP demonstrates your ability to execute your idea and provides a tangible product for investors to evaluate. It also helps validate your business concept in the market. 4. Network and Build Relationships Attend industry events, join startup incubators, and use online platforms like LinkedIn to connect with potential investors. Building relationships can lead to valuable introductions and funding opportunities. 5. Show Traction Demonstrate market demand and your startup’s potential by showing early sales, user growth, or partnerships. Traction proves that there is a viable market for your product or service. Conclusion Understanding how startup funding works is essential for any entrepreneur looking to turn their business idea into a successful company. By familiarizing yourself with the various stages and types of funding, and following best practices to attract investors, you can secure the capital needed to launch and grow your startup. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I now help other entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
How I started a tech startup with £500 & scaled it to 30+ UK cities
Following the completion of my master’s degree, I founded a tech startup called StudyFlats. Within 3 years, I scaled this PropTech company to over 30 UK cities, with a client base in over 50 countries. As a solo non-technical founder, the idea for StudyFlats seemed far-fetched at first. My business idea was first put to the test when I spoke to Newcastle University. I was an international student in the UK on a visa and therefore had to obtain the correct visa. I pitched the idea to Newcastle University and managed to receive an endorsement for the Tier 1 Graduate Entrepreneur Visa scheme. This was the former equivalent of the former Startup Visa in the UK. The first year The first year was one of the most difficult years of my life. I was a 22-year-old graduate, with a laptop and £500 in my bank account. Not to mention that I had no coding knowledge/background and thus could not create the website myself. I was getting quotes upwards of £10,000 from agencies to create StudyFlats’ website. Needless to say, these were not an option and I was stuck. At the same time, a very dear friend of mine from University, introduced me to a developer who agreed to complete the backend functionalities, whilst I learnt the other parts, especially SEO as I knew I’d heavily rely on it. In the meantime, I was proofreading students’s assignments and dissertations to fund the business and my daily expenses (living in a single room with shared toilets that year was no fun at all). The lesson that I learnt was: where there’s a will there’s a way. I had no option but to grow this company despite all the hurdles. The second & third years year In the second and third years, things began to improve. By the second year, StudyFlats operated in 10 cities. However, this is also when a major competitor began scaling with £70m of funding! It is also worth noting that StudyFlats worked with contractors/freelancers during the second year. Hence, there was no “team” at this point and I essentially did everything that was needed. However, I adopted 2 strategies that gained a unique competitive advantage for StudyFlats, which was integral to its growth. These were: By the end of 2019, we were a team of five, operated across 30+ UK cities, consulted 1000+ students from 50+ countries, and had investors approaching us themselves. March 2020: goodbye And this is where the brutal reality hits: you can do everything right and things can still go south. With the events of 2020, I was reluctant to maintain the company’s operations for that period as it seemed extremely unpredictable and possibly a recipe for liability. Additionally, we needed cash to maintain the company’s operations, yet this was simply not possible as we paused our operations. By 2021, I considered relaunching the company’s operations. However, after considering several factors including the desire to do what I do now as a consultant, I made the very difficult decision that every founder resents. However, I see StudyFlats as a learning experience, the driver of my settlement in the UK and an opportunity that was missed due to factors outside my control. We live and learn, it is what it is. Starting and scaling a (tech) startup is not for the faint-hearted. It involves pain, uncertainty, disappointment, rejection and loneliness. But in the end, it can all be worth it, as it was in my case. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I now help other migrant entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
Are online courses useful for people starting their own business?
If you are thinking of starting your own business, then you may have considered completing online courses. In recent years, there has been an unprecedented surge in the provision of online courses, especially around starting your own business. However, are they useful? Or simply useless? The answer to the above is: it depends. Online courses can be useful for people who want to start their own business. However, you must use them in the right way and with the right intention. Let me answer this question differently. Generally, with business, you are preoccupied with three key questions: The question is whether an online course would be appropriate for and beneficial in answering those three questions. Online courses are useless for the “Why” There are a myriad of courses on “business mindset”, “growth hacks”, “growth mindset”, “billionaire mindset” and so on. These promise to give you the right mindset to make your billions (and yes, it is most definitely utter BS). I believe that any entrepreneur should start a business out of their instinct. They should not need any person or entity telling them why they should start a business or get into the right mindset of setting one. Entrepreneurship is a journey of evolution Understanding the context of this article demands an understanding of the philosophy of entrepreneurship. Entrepreneurship is inherently defined by risk and uncertainty. It is unconventional. There is a reason why the majority do not pursue this path, despite not necessarily loving their daily jobs. It is about understanding and accepting that you are taking a massive risk. You can do everything right, and it can still fail. Therefore, beginning this journey under a guided course is the wrong way to approach this path. Online courses are good for the “What” and the “How” Now that we have clarified where online courses for starting a business are not helpful, let’s consider the other side. I elaborated on a few points concerning entrepreneurship. Here are an additional 2 that are relevant: skills and knowledge. Implementing, managing and executing a business venture demands certain skills, and it may be specific to each founder and business. This is where online courses “may” be helpful for people starting their businesses. So long as you identify the following: Let’s look at an example below (me): Sohrab wants to start an online consultancy business. His main way of getting clients is online through his website and Google search. Therefore, Sohrab needs to understand Google Analytics to analyse his website’s performance. In this case, an online course on Google Analytics could be helpful for Sohrab. Starting your own business can be daunting. Need help? About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I grew my business to over 30 UK cities, and a team of four prior to 2020. Currently, I help other entrepreneurs start their businesses.
The general costs of running a limited company in the UK
If you want to start a business in the UK, one of the most common ways is through incorporating a limited company. There are various business structures in the UK that one may start a business through. The most common ways are: It is ultimately up to you to decide which structure fits you best. Each has its own tax implications and regulatory requirements. However, assuming that you wish to start a limited company in the UK, below are some of the costs that you will incur. Accounting Limited companies require the director(s) to submit annual accounts. Preparing and filing a limited company’s accounts, in most cases, will require an accountant’s assistance. The costs of an accountant can vary based on: Generally, you can expect to pay your accountant anywhere between £500-£2000 per year. These are broad estimates, and you may even have to pay more in certain circumstances. Registered address UK limited companies require a registered address. If you have an office, then that address will suffice. However, if you do not have an office, there are two options: Confirmation statement Limited companies are required to file a Confirmation Statement every year, which costs £13. On many occasions, this fee will be covered by your accountant as part of their services. Company incorporation Depending on how you incorporate your company, there is an incorporation fee. The cost can range from £10 to £40. Corporation tax This will depend on whether your UK limited company makes a profit. Currently, the UK’s corporation tax rate is per below: 19% : for limited companies with profits between 0-£50,000 25%: for limited companies with profits above £250,000 For full information, please refer to the UK Government’s website. These are some of the general costs of running a UK limited company. If you are planning to start a business in the UK and need help, get in touch with me to start your journey today. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size across several domains. For my credentials, please see here.
6 useful AI tools for founders & businesses
AI tools are revolutionising the world of work for founders and businesses. From customer service to content creation, AI-powered tools have simplified many of the old processes. In this article, I will highlight 6 AI tools that are super useful for founders and businesses. As a founder or a business, you must use your time and resources efficiently. AI-powered tools help you do so. The world of AI has advanced rapidly, and new ways of using it evolve every day. Now let’s talk about some of those awesome AI tools that will help founders and businesses maximise their offer. Canva Canva has added various AI functionalities to enhance its content creation features. For those who don’t know Canva: it is one of the entrepreneurship world’s biggest gifts to humanity. Canva is useful for both founders and other members of businesses for content creation. Recently it has added several useful AI functionalities, making it even more awesome. The YouTube video below highlights some of these really well, so make sure to check it out! Grammarly In this day and age, grammar and spelling mistakes are becoming a thing of the past. We may partially thank the education system for that. However, a big chunk of this progress is thanks to the power of technology. Grammarly is a reflection of this. It is powered by AI and improves your text and writing. Personally, I’m the type to write typos all the time, personally because I have 50 tabs open on my browser, so Grammarly has been a real treat for me! Tidio Chatbots have become increasingly popular in the last few years. Moreover, many chatbots are powered by AI, including Tidio. Tidio offers a range of benefits, including: -Easy-to-use & simple interface -Integration with various platforms such as WordPress, Shopify & Wix -Customizable AI-powered chatbots & lead generators Personally, as a founder and business owner, I am a big fan of Tidio as an AI-powered tool, and it also comes with a free version. ChatGPT I was not sure if I should mention ChatGPT, given all the hype surrounding it and its parent company, OpenAI. However, a list of AI tools for founders and businesses would be incomplete without ChatGPT. There are so many things that founders and businesses can do with ChatGPT, including (but not limited to): -Content creation -Editing written content -Provision of information -Code: generation, debugging and more Synthesia Another one of my favourite AI tools for founders and businesses is Synthesia. Synthesia is a video creation and media generation platform powered by AI. It helps you create professional videos and use AI-based characters as narrators, who look (too) similar to real humans! Notion AI Using your time and resources efficiently is crucial as a founder and/or a business. Therefore, the last few years have witnessed the emergence of many task management and teamwork tools such as Notion or Trello. Notion reserves a unique spot, as it has gone a step further by harnessing the power of AI. This functionality helps founders and businesses to use Notion AI for tasks such as: -Information management and categorisation -Translation -Content generation -Simplification of information -and much more…….. These are 6 useful AI tools for founders and businesses. As a founder, it’s important to keep yourself updated with the latest tech innovations and leverage them to your benefit. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size across several domains. For my credentials, please see here.
Why SEO is more than just a marketing strategy?
The consensus around SEO is viewing it as another marketing tool and strategy. However, this view is thoroughly incorrect; SEO’s function and impact go far beyond mere marketing. Okay so before I explain the vast functions of SEO, let’s go over what is and entails. What is SEO? Search Engine Optimization (SEO) is the process and practices that aim to increase a specific webpage and/or website’s presence and exposure within internet search engines. As you may be aware, the most popular search engine in the world is Google. Therefore a considerable number of services and literature around SEO revolve specifically around Google. SEO as a marketing strategy In the modern age, our first source of information online is Google/search engines. Hence, it is not a surprise that plenty of marketing campaigns are based on search marketing. First of all, It is important to distinguish between SEO and SMO (social media optimization). Secondly, for the sake of clarity, this article will primarily focus on SEO and the role of search engines. SEO enables businesses to gain exposure to local and international audiences, using a range of metrics in doing so. SEO | brand identity and reputational factor What others say about a business is important, unless you are dealing with an organized smear campaign. Note that in the heading I used the word “identity”. SEO is closely aligned with the “identity” factor both in an individual and corporate context. As I stated before, the main method through which we obtain information about a person or company is by Google/search engines. What appears about you and your business online is the first “picture” that portrays your individual and/or corporate identity. SEO demonstrates competence In line with the previous point about brand identity, SEO reveals more than elementary information about an entity. For instance, say you are looking for a specific service and/or product. Most individuals do not look beyond page 1 of Google’s search results. Why? You can partly blame it on laziness. However, I argue that it’s the principle of ‘trust” involved in this scenario. When an individual or company has a strong SEO presence, it (correctly) creates an indirect reflection of its competence. SEO is integral to inbound marketing I recently wrote an article highlighting the importance of inbound marketing. To keep it brief, I argued that today’s world is hyper-competitive, and therefore you require innovative approaches to marketing. As such, inbound marketing and specifically industry/subject knowledge is an efficient activity within the inbound marketing domain. SEO is the bridge between thought leadership and prospects becoming aware of the thought leader. If you need help with SEO, content writing, or online reputation management, get in touch with me today. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.
3 UK legislations that business owners should be aware of
There are various UK legislations that business owners must comply with. The UK can be a fantastic place to start a business. However, it is imperative that you are aware of your legal obligations under applicable legislations as a business owner. I have navigated the path of business ownership in one of its worst versions. I was an immigrant subjected to strict business visa terms, 22 years of age and a solo tech founder. So, I know how difficult the whole entrepreneurship can be for each individual. And in this journey, it’s easy to miss some important things. So, in this article, I will highlight three UK legislations that every business owner must be aware of. Data Protection & GDPR (Almost) every business retains and handles personal data. This may seem like one of those “complex corporate” things, it’s crucial to understand. This is a legal area which is subject to misunderstanding, primarily in individual and small business owners. The issue with this part is that many business owners are unaware of. Let me clarify this part with a small case study/example. If you use a website, whether through CMS platforms such as WordPress or Wix, or even code it from scratch, you are collecting user data. In the UK, the key legislations that business owners must be aware of are: Data Protection Act 2018 General Data Protection Regulation (GDPR) Also, ensure that you follow the ICO’s guidelines for your obligations under GDPR. Equality Act 2010 The Equality Act 2010 governs the implementation of non-discrimination and equality in the UK. This UK legislation is applicable to individuals in various contexts, including work. As a business owner, it is important to firstly be aware of your own rights as an individual. It also governs your stakeholder management and how you conduct matters with each, such as customers and staff. Intellectual Property (IP) Intellectual property will primarily concern trade marks and patents. While each of the aforementioned may be applicable to a business, the majority of businesses are concerned with trade marks. Trade marks are applicable to every business as every business requires an identity, where name is the core element. Thus, it is key to understand your branding rights and limitations. This will be attained via sufficient understanding of how trade marks work in the UK. The relevant UK legislations on trade marks for business owners is the Trade Marks Act 1994. Additionally, business owners may access resources provided by the Intellectual Property Office. Patents, on the other hand, are concerned with respect to rights over an “invention” in the form of products and/or processes. In the UK, the legislation concerning business owners is the Patents Act 1977. Are you a business owner and need consultancy on your operations? Book an initial consultation with me for a thorough evaluation……… About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.
The amazing power of inbound marketing
Inbound marketing is extremely underrated, especially when it comes to larger organizations. The reasoning behind this is clear: we live in an impatient business world, and inbound marketing is a long-term strategy. In this article, I wish to briefly highlight what inbound marketing is. I will then proceed to explain why it is not optional but essential to implement an appropriate inbound marketing strategy. What is inbound marketing? So, to provide a full overview, I will define inbound marketing in two ways: Definition 1 | Formal & academic Inbound marketing refers to strategies and practices that discuss, evaluate and correlate with the audience needs, wants and psychological profile (yes, I came up with this myself and did not steal it from somewhere else). Definition 2 | Informal Inbound marketing is about creating content for your audience and reaching out to them without talking about what you sell. The key factor is content creation. This can be in various forms such as SEO, email marketing, video creation, guest posts, research, webinars and so on. The purpose of content creation within an inbound marketing strategy is to resonate with your audience’s wants and needs. The business world, sadly, is guilty of a key marketing flaw. Inbound marketing is often compromised for outbound marketing and direct sales Arguably, the majority of companies often focus on direct marketing methods and generating full life-cycle leads themselves. This article is not to devalue outbound marketing and direct contact methods. However, one goal of this piece is highlighting the current dynamics of the business/marketing world. In doing so, I wish to reflect on how inbound marketing can be leveraged as a primary strategy for each business. We live in a hyper-competitive world Have a new business idea? Somebody has already come up with it. Have a cool new brand name in mind? Somebody else has thought of it already. Launched a new business? There’s a good chance there is a comparative competitor. Already scaling? So is your competitor…… The above serves as a brief verbal demonstration of the global environment in which business is conducted. We are living in the age of “innovation”. From a small business perspective. Everyone has access to the enhanced commercial technologies today, such as Shopify. Therefore, everyone is now somehow self-legitimised to be known as a “businessperson” or a “CEO”. And sometimes, there’s no issue with that, everybody has to start somewhere. The point of this is to show that it’s now somehow about “what” you sell, but “how” you sell it. Likewise, larger corporations also ought to be innovative in their marketing agendas. The issue with outbound marketing is that it is easily replicable and overly used by all stakeholders, from companies to other marketing stakeholders such as agencies. Innovation cannot be applied to “cold calling” per se. Unless you wish to sing people a song on the phone, which I would strongly advise against. Inbound marketing is innovative In contrast, inbound marketing leaves a great amount of room for creativity. One basic, and advanced, example is a website’s blog / SEO. You can use your blog for so much. However, you would be impressed to see how far subject knowledge combined with SEO proficiency can get you. Plus, this approach to marketing allows you to target your specific audience by using subject awareness and thought leadership. Generate loyal prospects Building on the last point and the early definition provided, inbound resonates with a consumer’s needs and mindset. In the context of written content/SEO in an inbound campaign, it is the consumer who is seeking content on a particular subject. This particular subject also somehow pertains to the work of the company. Let’s consider an example: my work as a business consultant working with skilled migrants. I write blogs on issues such as business visa policies. I’m not an immigration lawyer, nor a government representative. However, these are subjects that my prospects / future clients are interested in, and frankly so am I in my own case. This practice has not only attained clients, but also warm qualified leads, as well as prospects on social media such as LinkedIn followers. Cost-efficient (but not time-efficient) Outbound marketing has the advantage of generating results in the short-term. However, those results come at a cost, such as time, staff, planning and more. Outsourcing is accordingly a costly option too. However, inbound marketing, mainly requires “subject knowledge”. Therefore, there is this added element of “skill” within this strategy. However, it can generally be done at a more cost-efficient arrangement. And this principle applies to a range of stakeholders, from solo founders to large organizations. Nonetheless, developing successful inbound marketing campaigns and achieving results take time. It is important that entrepreneurs and companies adopt inbound marketing strategies with a thorough awareness of its long-term nature. Inbound marketing can be a game changer for your business. Need an expert’s opinion? Get in touch with me to discuss your inbound marketing plans! About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.