Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Tag Archives: Entrepreneurship
The amazing power of inbound marketing
Inbound marketing is extremely underrated, especially when it comes to larger organizations. The reasoning behind this is clear: we live in an impatient business world, and inbound marketing is a long-term strategy. In this article, I wish to briefly highlight what inbound marketing is. I will then proceed to explain why it is not optional but essential to implement an appropriate inbound marketing strategy. What is inbound marketing? So, to provide a full overview, I will define inbound marketing in two ways: Definition 1 | Formal & academic Inbound marketing refers to strategies and practices that discuss, evaluate and correlate with the audience needs, wants and psychological profile (yes, I came up with this myself and did not steal it from somewhere else). Definition 2 | Informal Inbound marketing is about creating content for your audience and reaching out to them without talking about what you sell. The key factor is content creation. This can be in various forms such as SEO, email marketing, video creation, guest posts, research, webinars and so on. The purpose of content creation within an inbound marketing strategy is to resonate with your audience’s wants and needs. The business world, sadly, is guilty of a key marketing flaw. Inbound marketing is often compromised for outbound marketing and direct sales Arguably, the majority of companies often focus on direct marketing methods and generating full life-cycle leads themselves. This article is not to devalue outbound marketing and direct contact methods. However, one goal of this piece is highlighting the current dynamics of the business/marketing world. In doing so, I wish to reflect on how inbound marketing can be leveraged as a primary strategy for each business. We live in a hyper-competitive world Have a new business idea? Somebody has already come up with it. Have a cool new brand name in mind? Somebody else has thought of it already. Launched a new business? There’s a good chance there is a comparative competitor. Already scaling? So is your competitor…… The above serves as a brief verbal demonstration of the global environment in which business is conducted. We are living in the age of “innovation”. From a small business perspective. Everyone has access to the enhanced commercial technologies today, such as Shopify. Therefore, everyone is now somehow self-legitimised to be known as a “businessperson” or a “CEO”. And sometimes, there’s no issue with that, everybody has to start somewhere. The point of this is to show that it’s now somehow about “what” you sell, but “how” you sell it. Likewise, larger corporations also ought to be innovative in their marketing agendas. The issue with outbound marketing is that it is easily replicable and overly used by all stakeholders, from companies to other marketing stakeholders such as agencies. Innovation cannot be applied to “cold calling” per se. Unless you wish to sing people a song on the phone, which I would strongly advise against. Inbound marketing is innovative In contrast, inbound marketing leaves a great amount of room for creativity. One basic, and advanced, example is a website’s blog / SEO. You can use your blog for so much. However, you would be impressed to see how far subject knowledge combined with SEO proficiency can get you. Plus, this approach to marketing allows you to target your specific audience by using subject awareness and thought leadership. Generate loyal prospects Building on the last point and the early definition provided, inbound resonates with a consumer’s needs and mindset. In the context of written content/SEO in an inbound campaign, it is the consumer who is seeking content on a particular subject. This particular subject also somehow pertains to the work of the company. Let’s consider an example: my work as a business consultant working with skilled migrants. I write blogs on issues such as business visa policies. I’m not an immigration lawyer, nor a government representative. However, these are subjects that my prospects / future clients are interested in, and frankly so am I in my own case. This practice has not only attained clients, but also warm qualified leads, as well as prospects on social media such as LinkedIn followers. Cost-efficient (but not time-efficient) Outbound marketing has the advantage of generating results in the short-term. However, those results come at a cost, such as time, staff, planning and more. Outsourcing is accordingly a costly option too. However, inbound marketing, mainly requires “subject knowledge”. Therefore, there is this added element of “skill” within this strategy. However, it can generally be done at a more cost-efficient arrangement. And this principle applies to a range of stakeholders, from solo founders to large organizations. Nonetheless, developing successful inbound marketing campaigns and achieving results take time. It is important that entrepreneurs and companies adopt inbound marketing strategies with a thorough awareness of its long-term nature. Inbound marketing can be a game changer for your business. Need an expert’s opinion? Get in touch with me to discuss your inbound marketing plans! About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. As a solo founder, I grew my business to 30+ UK cities, with a global client base across 100+ countries. Following the Pandemic killing my precious work/business, I now transfer my knowledge to other entrepreneurs.
How to come up with an Innovator Founder visa business idea
One of the questions that I keep getting from inquiries is “How do I come up with an Innovator Founder visa business idea?”Therefore, writing an article on this subject may be useful for many of you who are interested in this path. Disclaimer: none of the content in this article, or website, constitute immigration advice in any shape or form. For professional immigration advice, please refer to a regulated immigration advisor or solicitor. First and foremost, it is important to note that the current immigration rules on the Innovator Founder visa require the applicant to have come up with the business idea themselves. This is reflected in page 4 of the case worker guide for the Innovator Founder visa by the Home Office. Therefore, it is important to note neither I nor any other compliant individual and/or entity shall provide you with a business idea. Any party that does so will be violating the immigration rules. Thus, be wary of any person or company that offers a “business idea for sale”. However, if you do have a business idea, I am certainly able to help you with identifying the strengths and weaknesses of that idea. As the UK’s number one business consultant for corporate immigration, I possess the knowledge and experience that will enable me to swiftly identify the key flaws of your business proposal. In this article, I will provide brief guidance via several starting points that will help you come up with a business idea. Therefore, this is a short “manual” and “how to guide” for coming up with any (practical) business idea, irrespective of the objective. Start with a problem (statement) The majority (not all) of successful business ideas are based on problem-solving. Some may not necessarily solve a problem but rather improve how a problem is solved. Hence, your starting point can be the creation of a problem statement sheet. Get your pen and paper out (or open a Word document) and start brainstorming. Think of the following: Research the market Once you have identified an (unsolved) problem, your next step is to engage in market research. In the case of an Innovator Founder visa business idea, this will be the UK market. This will most likely be a time-consuming process, and you must do it correctly. Your market research should ideally consist of both primary and secondary research. Check out this guide by Hubspot, which I have found to be very comprehensive for this part. Identify your strengths and weaknesses as an individual Once you have identified a problem, and the solution based on market research and validation, you should then analyse your individual skills profile. Consider the following: These 3 steps should help you get started on developing an Innovator Founder visa business idea Once you do develop your business idea, I would then advise you to obtain my feedback on your business idea. I will evaluate your Innovator Founder visa business idea within a reasonable timeframe and at a reasonable cost. Remember, business ideas require “business expertise”. Therefore, it is important to seek the right guidance (which is where I will be able to help). Already have a business idea? Book an initial consultation with me for a thorough evaluation. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I did so by obtaining an endorsement from Newcastle University under the Tier 1 Graduate Entrepreneur Scheme. Subsequently, I obtained a further 3-year Tier 1 Entrepreneur Visa (replaced by the Innovator Founder Visa). I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) in the UK. I now help other migrant entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
Why you should hire me as your SEO content writer
The SEO/digital marketing landscape is oversaturated with SEO content writers. Whilst lack of supply in a certain industry is problematic, oversupply is equally challenging. So, with a wide pool of SEO content writers, who can be found online, on LinkedIn or through freelancer platforms such as Fiverr, how do you choose the right one? And no, ChatGPT cannot be your SEO content writer, at least not for the next few years! I wrote a few articles on this subject over the past year. As a starting point, I’d recommend checking this one out, which explains why you should hire an SEO content writer/copywriter. So, this article is essentially a semi-sales one in light of my SEO content writing services. Well, let’s dive into why you should hire me as your SEO content writer. Solid writing skills In case you haven’t seen my CV/educational history, I’ll summarise them here; I hold the following qualifications: -(BA Dual Honours) Business Management & International Relations | Keele University -(LLM | Master of Laws) International Legal Studies | Newcastle University My educational history is within the social sciences domain and has given me a solid grasp of writing in the English language. Plus, I am multilingual. My first startup was highly reliant on SEO | The business owner perspective My first business, StudyFlats, which I scaled to over 30 UK cities was highly reliant on SEO. Before I hired and led a marketing team of four, I was my own company’s SEO content writer. Remember, education is not the only factor for someone to be a decent SEO content writer. Writing competency is integral to being a good SEO content writer, but it is not everything. My experience as an SEO content writer for my previous company allows me to strategically approach your SEO needs from a business owner’s perspective. Better than an agency Now, this is not to write off agencies or bad-mouth them (although I am quite sceptical about most). The problem with writing services provided by agencies, in contrast to a freelance SEO writer such as myself, are: -Agencies manage many clients and therefore have a less tailored solution -Agencies hire either employees or freelance SEO content writers to do the writing. And they also need to make a profit, which means? More costly Although, please note, that my services are not “cheap”. No quality work is cheap, and you get what you pay for. However, due to the aforementioned points, it works out at a lower cost when you deal with an individual SEO content writer instead of a business entity such as a digital marketing agency. ChatGPT is terrible for inbound/organic content ChatGPT has and will continue to revolutionise the marketing/writing domains. It is great for smaller SEO needs such as product descriptions in an e-commerce website. However, organic content as part of your inbound marketing strategy is based on thought leadership. This requires an actual human to apply critical analysis and tailor a content strategy that is unique to your business. Want to hire me as your SEO content writer? Get in touch with me to discuss your SEO needs. About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
Business Immigration | Working With Me
Just over a year ago, I began helping founders with the commercial aspects of business immigration. It simply began as a side hustle and has now turned into my main business. The philosophy behind a business immigration consultancy was simple: I went through this journey myself. As is the case with many businesses, at some point there is the need to adapt to expansion accordingly. My consultancy business was initially focused on business plan writing and consultations as a secondary service. However, with growing demand and client base, my consultancy now covers every stage of the business planning process, from the idea stage to producing a viable business plan. Additionally, I now also offer services in relation to SEO, digital marketing and PR. In this article, I will briefly outline the various stages of my business immigration assistance, and what clients may expect. Stage 1: Initial Consultation | The first stage of my business immigration assistance is an initial consultation, which can be booked here. The purpose of this consultation is: Once we determine the aforestated, you can then decide which one of my business immigration services would be the most suitable for you. Stage 2: Service Discussion | Ongoing Calls Once you purchase any additional business immigration services, we will arrange a second call to explore how we can begin working together and set up a timeframe. Currently, my business immigration services cover the following areas: Stage 3: Delivery Once we set the timeframes and your project needs in stages 1 and 2, the final stage will be the project delivery. The timeframe for this stage is subjective and depends on the services purchased. For instance, a business plan will take longer than a review of your business idea. Need business immigration services? Then please get in touch with me today to find out how I can help you with your business immigration needs. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I grew my business to over 30 UK cities, and a team of four. I now help other migrant entrepreneurs and all founders with their businesses, including their business plans.
5 elements of a good business plan
Writing a good business plan can be a challenging task. In essence, business planning is the first major challenge an entrepreneur faces as it is a blueprint of their venture. In this article, I will outline 5 elements that make a good business plan. This is based on my own experience as a tech founder, consultant and writer. Writing a good business plan goes beyond proposing a viable business proposition. It entails clear articulation, milestones, well-written content and a thorough blueprint of how your business will succeed. There are plenty of articles that will refer to the basic and compulsory parts of a business plan such as SWOT analysis and regard them as factors contributing to a good business plan. However, my aim in this article is to provide you with the correct mindset and approach to: With the aforementioned in mind, let’s highlight the 5 key elements of a good business plan. Inclusion of the key standard sections Okay, so let’s briefly highlight an obvious part, which many entrepreneurs surprisingly fall short of. Regardless of the purpose of your business plan and where you are, several key sections must be included in every business plan. These key sections are: Clear & realistic business vision Entrepreneurship and starting a business require vision. And it is fantastic to set high goals. Nevertheless, this is where many entrepreneurs make a mistake. And the mistake is that they “fly too high” and set goals and visions that are essentially unrealistic. Your vision and anticipated goals should be realistic and based on market trends supported by research. Clear business milestones The ideal business plan is not a fancy document to impress your investors or other parties. It is the blueprint of your business as a commercial entity. And what does a blueprint entail? Clear procedural steps with timelines and outcomes. Moreover, this is not just related to one part of the business plan, for example, product development. Each aspect of the business (plan) should be subjected to prior anticipation with clear input/output estimations, whether it is product, marketing, sales or anything else. Objective market research and avoiding the “founder bias” As stated earlier, I will not highlight standard business plan sections. However, this part is crucial and you notice that I have used the word “objective”. You may have a business proposal that does respond to a genuine market need. However, this is where what I call the “founder bias” kicks in. The “founder bias” is when a founder only states market research that supports the notion that there is a need for their product and/or service. This eliminates the “objectivity” aspect. Your plan must be supported by objective market research, and this is why a business consultant like me is useful. By highlighting all the facets of the market, you demonstrate enhanced commercial awareness. Plus, it enables you to anticipate and prepare for unexpected market shifts and how to respond accordingly. Money, money, money (the financials) Regardless of the type of project, the primary goal of a venture is making money. Even if you are starting a non-profit/charity, your finances matter the most. This is one of the most neglected aspects of many business plans. You must anticipate and account for cash inflows and outflows of your business. And I get it: this is perhaps among the most difficult aspects, and hence why it is often neglected. However, without a financial analysis that is subject to scrutiny, you are almost always doomed for failure. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I grew my business to over 30 UK cities, and a team of four. I now help other migrant entrepreneurs and all founders with their businesses, including their business plans.
Innovator Founder Visa | Policy Analysis
Just over a month ago, I created a YouTube video exploring the policy flaws of the UK’s Innovator Founder visa. This article is essentially a reflection of the same video, highlighting three fundamental policy flaws surrounding the Innovator Founder visa requirements. *Please note that this content is merely a reflection of my personal opinion and evaluation and does not constitute immigration advice in any shape or form. If you are seeking immigration advice, please refer to OISC to find a registered immigration advisor/solicitor.* According to the UK Government’s website, the Innovator Founder visa allows international entrepreneurs to set up businesses in the UK. Full details of the visa rules can be found HERE. The purpose of this article, however, is not to outline the general information about this visa. I have written this blog post to: –Highlight the flaws that other founders may resonate with; –To draw the attention of policymakers towards the anticipated flaws of the Innovator Founder visa and how it may potentially harm the UK in the short and long term So, let’s explore the flaws of the Innovator Founder visa policy. The low number of Innovator Founder visa endorsing bodies This is perhaps the major weakness of the Innovator Founder visa policy. This is especially the case when one takes a comparative evaluation between this visa path and its predecessor, the Innovator visa. There are currently 3 endorsing bodies overseeing all applications made under the Innovator Founder visa pathway. This excludes the Global Entrepreneurs Programme (GEP) which is administered by the Department for Business and Trade. The aforementioned is in contrast to over 20 endorsing bodies that had the authority to issue endorsements for the former Innovator visa. Moreover, the previous endorsing bodies included well-established and reputable accelerators such as Founders Factory. To summarise the key issues in relation to the number of endorsing bodies: High endorsement & visa fees Another major issue which may discourage many prospective applicants is the high visa fees associated with this visa pathway. Let’s look at the initial costs associated with the Innovator Founder visa (and these are for single applicants only): As you see, you are paying a minimum of ÂŁ3000 to simply make an application under this visa pathway. By setting such high fees, the UK Government has failed to consider the long-term economic contribution of international entrepreneurs to the UK. Not applicable to all The Innovator Founder visa is likely to not be applicable to every single founder. And the manner in which this is evident is through the three key business idea requirements, which are: Whilst on the surface, the abovestated factors may seem appropriate, they are not practical in action. For instance, the viability requirement may only be evident once a business actually begins trading. Yet, this visa is also aimed at entrepreneurs who wish to “set up” their business in the UK. Another instance where the lack of applicability of this visa path is reflected is the removal of the former Startup and Tier 1 Graduate Entrepreneur visas. These visa routes were specifically aimed at founders who were to set up their business in the UK. Personally, I underwent the Tier 1 Graduate Entrepreneur route myself under the endorsement of Newcastle University. Currently, the Innovator Founder visa is a mashup of all founders, from all backgrounds and regardless of their business nature/stage. Final notes Entrepreneurship is fundamentally unpredictable and involves a core element of risk. Combining this with stringent and unfeasible immigration requirements does not provide an optimal outcome for any stakeholder. Moreover, it will only serve to weaken the UK’s global position as an entrepreneurial hub. I appreciate that policymakers ought to ensure that genuine and innovative migrants move to the UK. Nevertheless, policies should be drafted in such a manner that involves a thorough comprehension of entrepreneurship and also mitigates the risk between the government and international entrepreneurs. Need help with the Innovator Founder visa? I am the UK’s #1 & leading business consultant for international entrepreneurs. Whilst I do not provide immigration advice, I am able to assist in multiple areas such as drafting your Innovator Founder visa business plan. For a full overview of my services, please refer to my homepage here. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I did so by obtaining an endorsement from Newcastle University under the Tier 1 Graduate Entrepreneur Scheme (similar to the current Start-Up Visa). Subsequently, I obtained a further 3-year Tier 1 Entrepreneur Visa (replaced by the Innovator Visa). I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) in the UK. I now help other migrant entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
5 disadvantages of moving to the UK as an international entrepreneur or skilled migrant
If you are an international entrepreneur or skilled migrant, and thinking of moving to the UK then you have likely considered the pros and cons of doing so. This article will highlight 5 disadvantages of moving to the UK as an international entrepreneur or skilled migrant. I have recently made a YouTube video covering the topic of moving to the UK as an international entrepreneur or skilled migrant. So, if you’re a “video person” then feel free to browse this topic on my YouTube channel. Nonetheless, let’s talk about moving to the UK as a founder or skilled employee. Most businesses operating in the immigration sector will overwhelm you with the advantages of considering the UK. And they are not necessarily wrong, there are plenty of advantages to moving to the UK. However, my goal is to be as authentic as possible, and represent the interests of international entrepreneurs and skilled professionals migrating to the UK. As such, I deemed it beneficial to dedicate an entire blog article/video to the disadvantages of moving to the UK. This is in light of the current political, economic and social landscapes. So, with that in mind, let’s look at the five disadvantages of moving to the UK on an Innovator Founder visa or as a skilled migrant. The social life (or lack thereof) As mentioned in the video, the UK’s culture is more reserved in contrast to many others around the world. This is simply a fact that you must accept. Nor should you expect a host country to change its culture for you to adapt. Nevertheless, my point here does not refer to the reserved nature of the UK’s social fabric. It refers to a sense of looming “dread” that has taken over the British Isles, especially after the 2020 Pandemic. The majority of people in the UK, with the exception of students, prefer to simply go to work and sit at home and watch TV. Other than that, there’s the culture of binge drinking, which may not appeal to everybody. This can also be partly blamed on the current cost of living crisis, as well as the rise of social media. The latter, in my opinion, has led to a decrease in people’s socialising skills and authenticity. Therefore, if you come from a people-oriented society/culture, which is predominant in Eastern cultures, this can be an issue. The UK’s polarised society There is a major divide between different segments of the society within the UK. As explained in the YouTube video, the key dividing factor in the UK is socio-economic class. Regardless of being wealthy or not, you are somehow demonised by each class. The housing crisis Britain is facing a major housing crisis. I’m sure you can guess the outcome: you have to spend more for less. The UK has a demand-supply deficit of over 4 million homes, according to a report by the Centre for Cities in 2023. Hostility & micro-aggressions that drain your mental health This is a byproduct of several issues such as the current politico-economic climate. Notably, issues such as the refugee crisis and so on. The purpose of this article is not to deconstruct these issues. I aim to paint a clearer picture of issues that international entrepreneurs and skilled migrants may face upon arrival in the UK. The everyday micro-aggressions and general tension within the UK society will eventually be draining. Plus, they add to the many problems that come with being a skilled migrant. In my personal case, for instance, I substantially noticed this when using the NHS services, which I thought was quite unfair. Especially given that I was paying for it via the NHS Health Surcharge. The immigration system Lastly, there is navigating the UK’s immigration system, which is constantly changing and subject to increased and strict scrutiny. Moreover, there is the issue of fee increases on a regular basis. This can really disadvantage certain migrants such as international entrepreneurs. Of course, this is not to argue that the immigration system should accommodate everybody. International founders and skilled migrants are investing their time, skills and money. Thus, this can become a negative factor. These are the 5 disadvantages of moving to the UK as an international entrepreneur or skilled migrant. If you are still considering moving to the UK, and need help, feel free to drop me a message. This is particularly applicable to international founders considering the Innovator Founder visa and who need help with things such as their business plan. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats. I did so by obtaining an endorsement from Newcastle University under the Tier 1 Graduate Entrepreneur Scheme (similar to the current Start-Up Visa). Subsequently, I obtained a further 3-year Tier 1 Entrepreneur Visa (replaced by the Innovator Visa). I grew my business to over 30 UK cities, and a team of four, and also obtained my Indefinite Leave to Remain (Settlement) in the UK. I now help other migrant entrepreneurs, such as myself, with their businesses, and mainly with obtaining endorsements from the endorsing bodies.
8 skills that will help you succeed in business and employment
The business and employment skills landscape is constantly evolving. Therefore, it’s crucial to keep on top of your game and ensure you develop the right skills to succeed in business or employment, regardless of being an entrepreneur or employee. You have probably wondered what skills makes people successful in business and employment. And there is never a straight forward answer as it is a combination of multiple factors. However, it is indisputable that you need to have the right skills to succeed in either business or employment. In this article, I will highlight 8 skills that will contribute to your self-development and ultimately succeeding in business and employment. Articulation & communication Almost every aspect of business and employment boils down to communication and the “people” factor. Whether it’s sales, leading a team or a job interview, communication is a core element. Success in business and employment is highly dependent on fostering mutually beneficial relationships. Therefore, it’s a skill that you must actively develop. Now you notice that I used the verb “articulation” here, and it’s because you may be a good communicator, yet lack articulation. Being articulate is an evolving progression that will come with time, and it encompasses both verbal and written communication. Moreover, being articulate is subjective. For instance, the use of the correct words is fundamentally important to being articulate. Your choice of words will significantly differ if you are presenting at a sustainability conference, in contrast to presenting to a team of junior salesmen. Articulation boils down to identifying the correct language for your audience and applying it with confidence. Cultural awareness We live in a globalised world, whether you like it or not. Being culturally aware not only opens doors to new opportunities, but it is also important in being a good communicator (refer to the first point above). If you live in a multi-cultural society, which applies to most developed countries, cross-cultural awareness is a vital skill to master in both business and employment. Critical thinking Success in business and employment is, in many instances, reliant on problem-solving. Unfortunately, one shortcoming of educational systems is not enabling pupils to develop this skill, and encouraging a one-dimensional perspective. Critical thinking skills enable you to see the bigger picture, identify problems and solutions and subsequently influence others, whether in business or employment. Confidence Ever heard of the phrase “nice guys finish last”? Well let me elaborate: niceness is not bad in itself. However, in many scenarios, niceness derives from a lack of confidence. Sadly, I had to learn this one the hard way, as I was a “nice” person before and it only allowed others to cross my (non-existent) boundaries and take advantage of my “niceness”. Again, I am not telling you to be a jerk. However, it is important to understand your strengths and weaknesses as an individual and build relationships based on mutual value. Remember: today’s world is extremely competitive and there are many not-so-nice people out there. By mastering confidence as a skill, you will set better boundaries and form better relationships. Financial literacy Financial literacy is a skill that is mostly relevant to business and entrepreneurship in a professional context. And it really does not need to be explained in detail as any venture’s success will ultimately depend on its financial health. However, this does not mean that it is not applicable to your personal life. Being financially literate will enable you to avoid stress, create more opportunities and achieve better health. Legal competency Okay, now I am not asking you to do a law degree or read every single legislation that exists. However, both business and employment operate within legal frameworks, and it’s a skill that will get you far. The key principle here is awareness of the existing legislations, your rights, obligations and applying critical thinking to them (see above) Sales I have run two businesses over the last seven years. One lesson that I have learned is that “cash is king”. The purpose, or one of the primary purposes, of business and employment is making money. Nevertheless, allow me to be clear that “sales” skills is not just limited to selling products/services. I am also referring to sales in an interpersonal context. I’ll break it down by asking and answering these two simple questions: How do you make money? By selling How do you land your dream job? By selling yourself and your competencies Writing Writing skills are, in most cases, crucial for succeeding in business and employment. Writing competencies are vital in becoming a better communicator, and communicating your thoughts, values and skills. Whether it’s writing your resume, cover letter, a blog article on your website or an email to a client, writing skills will help you a lot. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
Innovator Founder Visa: Business Consultant vs. Business Plan Writer
If you are considering the Innovator Founder visa, you have probably come across the terms “business plan writer” and “business consultant”. Well, at least on my website/channels you have. So let’s look at the difference between a business plan writer and a business consultant. Understanding the difference will also help you decide which one may be useful to you. Depending on your venture and personal skills, you may need the help of a business plan writer or business consultant for your Innovator Founder visa application. First of all, I will do the “sales” part to inform you that I am both a business plan writer and a business consultant. Nevertheless, this is not usually the case, distinguishing me from any other service pertaining to Innovator Founder visa and international founders. In fact, I am the UK’s first and #1 business consultant for international founders. Moreover, I was an immigrant entrepreneur myself and settled in the UK via several business visas. Okay, now let’s look at each in detail, followed by a comparison table at the end. Business Plan Writer In the abstract, the function of a plan writer is perhaps quite clear. Business plan writers possess the knowledge and skills to produce a well-written and well-researched business plan However, the key point is that a business plan writer may not necessarily be familiar with running a business or have prior experience of doing so. The key competencies of a business plan writer are: Business Consultant Business consultants, in contrast to business plan writers, are essentially there to advise on your business concept/protocols. Thus, they may not necessarily engage in producing business plans. However, they help you understand what needs to go on your business plan and eventually your venture. The core competencies of a business consultant are: Summary Business Consultant Business Plan Writer In-depth industry knowledge Understanding of business plan standards Experience in running and scaling a business Language/writing skills Need help? I operate as both a consultant and plan writer Whether you need help with writing your business consultant or are seeking a consultant to advise on your operations, I am here to help. Get in touch with me today to find out more. You may also watch a YouTube video that I have made on the same topic. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.
3 free SEO hacks
With SEO being integral in website visibility and traffic acquisition, it’s always good to be on the lookout for the latest SEO hacks. It’s even more important to do so as a founder/company with a small marketing budget. One thing that I learned as a founder and SEO copywriter is that sometimes a small SEO hack can end up generating a lot of traffic and sales. Before outlining the SEO hacks, I want to emphasise a key factor that you should be aware of throughout your marketing campaigns. And that is to think like your customer and understand their thought process. SEO HACK #1 Use forums and social media channels for SEO content brainstorming One way to start generating ideas for the content you wish to write on your website is by looking at your customers’ questions. Some of the best platforms to do so are Reddit & Quora. This is also covered in another blog post that I wrote about free SEO keyword research tools. SEO HACK #2 Do a speed test on your website Did you know that user experience and therefore your website’s speed affect SEO? You may have good content; however, if your website fails to provide an adequate level of positive user experience then it’s bad news for your SEO. You can do a speed test on Google’s PageSpeed Insights. SEO HACK #3 Sign your business up on online directories Online directories such as Yelp can increase visibility, as well as boost your SEO through backlinks. However, be careful with this step as too many submissions and thus low-quality backlinks can actually harm your SEO. These are 3 little SEO hacks that can help you give your online visibility a boost and rectify existing issues through a speed test. If you require assistance with SEO and copywriting, find out more about my services or if you prefer to have a chat, get in touch today. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content.