Sohrab Vazir
Consultant | Founder | Global Citizen | Writer
Category Archives: SEO
Free Courses For New Founders
In this day and age, free courses for new founders can be super helpful. Starting a new business comes with many challenges and budget is usually the biggest. Therefore, in this article I will share a list of free courses for new founders as a starting point for your entrepreneurship journey. Of course, it must be noted that these courses are primarily centred around digital tools. Therefore, this article may not be applicable to founders seeking a non-digital free course. Introduction to Generative AI | Free Course by Google Great introductory course for founders and other individuals to understand the basics of Generative AI. Introduction to Large Language Models (LLM) | Free Course by Google This is a useful course for founders who wish to develop their own GenAI applications. Google Analytics | Free Course by Google Google Analytics is the fundamental tool that allows you to track your online presence as a founder. Therefore, it’s really important to prioritise learning about Google Analytics as you start your own business. Google Search Console | YouTube Series by Google Search Central Next up is Google Search Console. I mentioned how awesome Google Search Console is in another article about 5 Free Awesome SEO Tools. Google Search Console is the tool that will enable you to track the keywords that your website is ranking for. Of course, the features are far more detailed, but that’s the essential function of Google Search Console Google Digital Garage | Free Course by Google Google Digital Garage offers courses within a number of areas, most notably digital marketing. “The Fundamentals of Digital Marketing” course is free and also comes with a certificate which you can add to your resume or LinkedIn profile too. Digital Marketing Course | Free Course by HubSpot Academy One of the really useful free courses for new founders is the Digital Marketing Course offered by HubSpot academy. It covers the key elements of digital marketing which is very useful for every new business owner. Emotional Intelligence in the Workplace | Course on Udemy Right, so with this last one I wanted to highlight a different angle. So much of the current trends and directions are towards acquiring technical and commercial skills. Over the years there has been increasing attention towards “soft skills”, especially those applicable to the workplace such as emotional intelligence. Therefore, it was worth mentioning a free course for new founders that targets their interpersonal competencies. Introduction to Microsoft Excel | Course on Coursera Being proficient with Excel can go a long way, and therefore this course hosted on Coursera can be very useful to new founders Build a free website with WordPress | Course on Coursera This course is very useful if you wish to build a website for your founders, especially for smaller and more basic projects. Business Growth: Start-Ups, Investment and Negotiation | Stanford Useful course for first-time founders and/or business owners. These are some of the best free courses for new founders… For more insights check out my blog + discover more about my advisory learning programs for new founders below. About | My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting and content. For more info, please visit here.
5 Awesome Free SEO Tools
If your company relies on SEO in any shape or form, it’s good to be aware of the best and latest free SEO tools available. In this article I will look at 5 cool and effective SEO tools that are out there: Yoast SEO Yoast is a comprehensive SEO plugin. Personally, I listed it as the first one on the list due to my own personal experience with this tool. The key benefit of Yoast is that it helps you learn the foundations of both copywriting and keyword optimization in the context of SEO. Below is an example of how the Yoast SEO tool looks like (and yes, it’s my own dashboard). The only downside of Yoast is that it only works with WordPress, and is not supported by platforms such as Shopify. Yoast also offers both free and premium/paid versions so it’s suitable for all types of users. Even if you’re not planning on using WordPress, Yoast is still quite useful. Check out their free SEO lessons, which is ideal for beginners. Ahrefs Ahrefs is another comprehensive SEO tool. The first benefit is that it is not limited to a specific platform. Additionally, Ahrefs provides various features such as keyword research, and competitor analysis tools. The downside of Ahrefs is that it may be slightly expensive for small businesses or for freelancers. Nevertheless, it does offer some free features so it’s definitely worth keeping in mind among the SEO tools available. Google Search Console Google Search Console is a free and essential SEO tool, rather than a complimentary “add-on” solution. The key importance of Google Search Console is that it shows you exactly what people are searching for on Google. Primarily, it enables you to determine where and what your content is ranking for. Subsequently, you are able to use this data to optimise your content. Google Trends Google Trends is one of the tools that is very useful especially when it comes to SEO planning. It enables you to discover the popularity of specific search queries and/or subjects over a specific period of time. Seobility SEO is an extensive field consisting of both technical and non-technical aspects. Therefore, you should consistently monitor both. Seobility is one of the prominent SEO tools for auditing your website. Check it out here…….It’s completely free! About My name is Sohrab Vazir. I’m a UK-based entrepreneur and business consultant. At the age of 22, and while I was an international student (graduate), I started my own Property Technology (PropTech) business, StudyFlats which I scaled to over 30 UK cities. I currently help other entrepreneurs and businesses of all size with the digital marketing strategy around SEO, copywriting, and content. For more info, please visit here.